Why social media matters
Over the last few years, social media usage has soared. For businesses, the implication of this is that social media is now the platform of choice for getting people to notice your products or services. Of course, the trouble is that everyone has reached the same conclusion, and competition for exposure is only getting tougher. The key to success is finding the best platform for targeting your specific industry and demographic. With our expertise and advanced tools, we can help you gain visibility.
Social media strategy
The first step is to choose the appropriate social media platform for your business. In some industries, selectiveness is advised - for example, if you’re targeting an older demographic, it makes sense to focus on a platform with a higher proportion of mature users. Our social media team can help you at every step of the way. Our content marketing specialists can advise on the best strategy for reaching your desired audience, while our copywriters can create unique content that compliments your brand and catches users’ attention.
Social media set up
When you want to make your presence known on social media, it’s important to consider every little detail and ensure everything matches your brand. The correct pages need to be created in the appropriate places, all these details need to be aligned, and it's important to make a good first impression. Our multi-talented team can take the effort out of the initial set up by taking care of this stage on your behalf.
Social media management
Once your social media profiles are set up, it’s time to generate leads or sales for your business. This should be guided by an effective long-term strategy. First, you’ll need activities that generate a following for your pages. Regular updates are key in reaching an audience. We understand that most business owners don’t have time to tinker with multiple social media accounts on a daily basis. This is why we streamline social media management for our customers by integrating all social media accounts into one convenient place.
Social advertising is a form of paid display advertising focused on social media platforms. We specialise in social advertising on Facebook, Instagram and LinkedIn. With millions of users, these platforms make it possible to widen your outreach to an unprecedented level while simultaneously focusing on the demographic you want. Our team can create attractive display adverts and make sure they hit your target audience at exactly the right moment.