What is SEO?
The objective of SEO is to improve a website’s performance in Google rankings or other search engine results. The competition is tough, and nobody ends up on the first page of Google by chance. Because search engines utilise complex algorithms to generate their results, there are a lot of componments to any SEO strategy that we must take into account. The very structure of your website must be optimised for search engines to achieve optimal results. We offer ongoing SEO services, planning and can implement campaigns to boost your visibility and conversions. This entails regularly updating or modifying content based on our keyword research findings. SEO campaigns require long-term commitment, particularly in more competitive industries - but with a robust plan, the end result will certainly be worth the time.
How does SEO work?
Your website’s Google ranking is generated from a variety of contributions, both on-site and off-site. Essentially, search engine optimisation refers to the process of analysing and improving each of these elements. We offer all clients and potential clients a free SEO audit to make sense of the current situation. This audit does not obligate you to any further services from us - based on the results, we can create an effective SEO strategy and begin implementing it, but we won't tie you down to anything you don't feel comfortable with.. Because of our experience in the digital marketing industry and the advanced tools at our disposal, our services are an extremely worthwhile investment for your business.
Get a free
Get in touch with our team for an audit of your existing SEO set-up. We will provide you with some free suggestions for initial improvements, and provide a long-term SEO strategy to help you reach your conversion targets.
1. Develop a strategy
An effective SEO campaign is one that is designed with specific targets in mind. In order to set these targets at an ambitious but achievable level, in-depth competition research is crucial. We plan, implement and monitor SEO campaigns from start to finish. Depending on the level of competition, we can revise the initial plan and set alternate SERP (search engine results pages) targets. Throughout the campaign, we will keep you up to speed with detailed monthly reports. Below, you can learn more about the aspects of both on-site and off-site SEO we will focus on strengthening.
2. On-site SEO
On-site SEO simply refers to optimising the elements that are internal to your website. Problems such as incompatibility with mobile devices or sluggish page loads will effect the search engine position of a website. All the websites we create are mobile-friendly, and our high-performance hosting servers ensure your site will always be easily accessible by visitors. We take care of all the relevant SEO factors to ensure your business benefits from maximum search engine visibility.
Our measured on-site SEO work is based on a thorough website audit that tests each aspect of your website. By using our SEO tools, we are able to pinpoint any errors and improve the overall content. Improving on-site elements will make it easier for search engines to crawl and index your website, subsequently increasing its position in the rankings. Some on-site elements only need to be optimised once, such as the site structure, while others require regular maintenance. The scope and schedule of updates depends on the type and size of your website.Here are some of the factors that contribute to your on-site SEO:
- Internal/outbound links
- Site structure
- Load speed
- Mobile friendliness
- Plus much more...
3. Off-site SEO
Search engine optimisation does not end with your site. It’s equally important to take care of off-site SEO. This essentially means analysing your campaign and ensuring your external brand presence remains positive. Our SEO campaign managers will set up position tracking campaigns for each keyword to monitor and report changes in search engine ranking. We will also conduct research on how competing businesses are doing; this data is then used to adjust targets. Additionally, our team will consistently monitor external links to your website, finding toxic or irrelevant links and removing them. This essentially means testing backlinks with Google Seach Console and preventing sites with a bad reputation from causing a negative effect on your website. We also work to increase the visibility of your website in reputable business listings and to gain new positive links to the site. All of this is done to control and strengthen your brand image.Here are some of the factors that contribute to your on-site SEO:
- Backlinks (linking to your site)
- Social presence
- Business listings
- Plus much more...