Digital marketing

This is the most common question we get asked when we propose our PPC management services to a local business.

Usually when we ask why it didn’t work, we find out that they have run it themselves, and either didn’t have the time to put into it, or didn’t have the know-how to make it successful. It’s important to understand that ad campaigns will be successful when targeted in the correct way.

1. We will discuss what is available for the keywords that you want to advertise, and identify keywords that meet the criteria you set. We will also analyse what your competitors are doing, what has previously worked well for them, and provide a proposal. If you have an existing campaign, we will run a free PPC audit.
2. Once a rough plan and budget has been decided, we will create the campaign in more detail. This will potentially include suggestions to make certain changes to landing pages on your website - Google provide cheaper ads and higher results to advertisers with higher quality landing pages. Once the plan has been agreed upon, we will assist with any website changes before completing the setup of your online marketing campaign.
3. Prior to the campaign going live, we will assist with setting up conversion tracking for your PPC campaign via your website so we can easily monitor what is working.
4. We will provide a reporting suite via Google Data Studio where you can monitor key metrics and make any suggestions as your campaign is running.
5. You will be assigned a dedicated account manager who will work with you to improve the performance of your ad campaign month to month. We find that PPC advertising campaigns mature well over time and as Google Ads learns more about your data and what you are looking to achieve.

There is a few reasons why we always recommend running a combination of PPC and SEO for most digital marketing campaigns:

1. Although optimising your website and making it SEO friendly is definitely a great idea, it can often take a lot of time and effort and does not work straight away. PPC gives us another route to the top of the search results in the short term.
2. Your website might rank for most search terms, but it probably doesn’t rank for all your services. It’s possible with plug the gaps on the search engines with a PPC campaign.
3. Even if you are ranking at the top of the search results across the board, a competitor can easily advertise above you. Running a paid ad when you are ranking well simply gives you more of a chance of getting clicked on.

Our SEO services vary in cost depending on what you are looking to achieve and how much work needs to go in to achieve and maintain. Get in touch with us to discuss your requirements in more detail.

It’s a free tool that you can use to monitor everything that goes on with your domain on Google from an SEO point of view. Yes we can help you use it, please get in touch with us for more information. Some of the benefits include:

• Monitor impressions and clicks on your website
• Which pages are indexed
• Submit your sitemap
• Remove old or broken pages
• View search queries where your website appeared on the search results
• Plus much more

We pride ourselves on our Sheffield SEO services, honesty and transparency are at the forefront of what we do. Although we can achieve amazing results through our SEO efforts, we will never guarantee that we can get your website to the first page on the search results. There is no exact science to it. The reason for this is:

1. You will have competition when attempting to rank for most search terms and if you are just starting out, they will have been doing it longer than you.
2. Search engine algorithms can change which means SEO tactics will need to change with them. As of January 2023 when writing this, the Google Algorithm just changed and Google are now focused on helpful content.

Results from SEO projects with us can include:

• Generate more unpaid traffic to your website
• Boost lead generation
• More sales
• Better more relevant content on your site through ongoing content creation
• Long term, long lasting, data-driven results
• Improved website design - We go the extra mile for clients wherever possible, and if we feel things can be improved on your website to increase the conversion rate from our SEO campaign we will do whatever we can to help
• Transparent reporting that allows you to compare and visualise results using Google Analytics and Google Data Studio
• Attracting more potential customers rather than losing out to the competition