What's the difference between digital marketing and just running Google Ads?

Google Ads is one channel within digital marketing. A proper digital marketing strategy covers SEO, paid search, /services/social-media , content and analytics - all coordinated around a set of goals. Running Google Ads in isolation can work, but it performs significantly better when supported by a strong organic presence and coordinated with other channels.

How do you decide which channels to focus on?

It depends on your goals, your market and your budget. We start by understanding what you're trying to achieve and then recommend the channel mix that makes most sense for your specific situation. We don't push channels that aren't right for you.

Can you take over campaigns that are already running?

Yes. We audit existing accounts before we touch them, identify what's working and what isn't, and make recommendations before we start making changes.

I ran a PPC campaign before and it didn't work. Why would this be different?

Usually when we dig into what went wrong, the same issues come up - wrong keywords, no negative keyword list, no conversion tracking, or ads sending traffic to a landing page that doesn't convert. We audit before we recommend anything and fix these issues before a campaign goes live.

How do you measure success?

We agree on the right metrics at the start of every engagement - usually leads, calls, form fills or eCommerce revenue. We track these from day one and report on them monthly. We're not interested in reporting on metrics that don't translate to commercial outcomes.

Do you work with businesses outside Sheffield?

Yes. We work with businesses across Yorkshire, /locations/manchester , Leeds and the wider UK. Digital marketing doesn't require us to be in the same city as you.

One strategy, every channel

Digital marketing agency.
Showcasing UK business online since 2016.

Most businesses run their SEO, PPC and social in isolation. Often using different agencies, different strategies and different reporting. We are a Google Partner Agency and manage everything under one roof making sure it all works together. The result is a more efficient budget, better-coordinated messaging and a clearer picture of what's actually driving results.

0114 360 0420

Meta Certified - Media Buying Professional

Meta Certified - Digital Marketing Associate

The joined-up approach

Why digital marketing works better as a. single strategy.

When we manage your digital marketing, we start by understanding what you're trying to achieve, which channels are right for your goals and how your budget should be split. We then coordinate everything - so your paid campaigns support your SEO, your content feeds both, and your reporting tells the full story rather than just one piece of it.

Search ads are excellent for capturing intent - someone searching for your service right now. SEO builds long-term organic visibility that compounds over time. Social keeps you in front of an audience that isn't actively searching yet. Each channel has its strengths, and each has its limitations. The businesses that get the best results from digital marketing are the ones that understand how the channels complement each other - and run them accordingly.

0114 360 0420

What we manage

Digital marketing services. we deliver.

We manage the full mix - search, paid, social and content - or individual channels where that's what you need. Everything is tracked, everything is reported on and everything is built around what your business is actually trying to achieve.

Search engine optimisation.

Long-term organic visibility built on technical foundations, quality content and genuine authority. We handle local SEO, national campaigns and everything in between - and we start every new client with a free audit so you know exactly where you stand before we recommend anything.

Learn more about SEO

Pay per click.

Google Ads and Bing Ads managed by a certified Google Partner. Campaigns built properly from the start - keyword strategy, negative keyword lists, conversion tracking and landing page review before anything goes live. Weekly monitoring, monthly reporting in plain language.

Learn more about PPC

Social media marketing.

Organic social content and paid social campaigns across LinkedIn, Facebook and Instagram. We advise on which platforms make sense for your audience and manage content, targeting and reporting. Social works best when it's coordinated with your other channels - we make sure it is.

Learn more about social

AI-assisted content strategy.

We use AI tools to research, plan and accelerate content production - identifying gaps in your coverage, generating briefs and scaling output without sacrificing quality. Content that serves SEO and conversion, produced more efficiently.

Learn more about SEO

Marketing automation.

Automating the repetitive parts of your marketing funnel - follow-up sequences, lead nurturing, audience segmentation and triggered campaigns. We set up automation that keeps prospects engaged without manual effort from your team.

Learn more about SEO

Analytics and reporting.

GA4, Google Search Console, Google Data Studio dashboards and conversion tracking across every channel. You get a clear picture of what's generating leads and revenue - not just which pages got the most visits. We set this up correctly from day one and keep it accurate.

Learn more about SEO

How we report

Transparent reporting across. every channel.

One of the most common frustrations businesses have with digital marketing agencies is not knowing what they're paying for. We solve that with a live Google Data Studio dashboard you can check any time, monthly summaries that focus on leads and revenue rather than impressions and sessions, and regular strategy reviews where we tell you what's working, what isn't and what we're changing.

We don't lock you in on long contracts. We keep clients because the work delivers.

See a recent project

What to expect

What a well-run digital marketing campaign. actually delivers.

We won't promise you a specific number of leads or a guaranteed return on ad spend before we've audited your site, understood your market and looked at what the competition is doing. Anyone who does is guessing.

What you can realistically expect from a properly managed campaign over six to twelve months:

More qualified traffic from the channels that matter for your business
A clear picture of what each channel is contributing - not just total sessions
Campaigns that improve over time as we learn what works for your specific audience
An honest conversation when something isn't performing and a plan to fix it
Reporting that focuses on leads and revenue, not vanity metrics

See a recent project

OUR WORK

Digital marketing campaigns. we are proud of.

Here are a few of the businesses we have helped grow their online presence across Sheffield and Yorkshire.

Case Study - Mansfield Fireplace & Stove Centre - Chesterfield Media Wall

Mansfield Fireplace & Stove Centre

A complete digital overhaul for a family-run fireplace and stove specialist — delivering an 8x increase in organic traffic, 6x growth in keyword rankings and a tripling of showroom footfall through web design, SEO and targeted PPC.

8xOrganic Traffic

6xKeyword Rankings

See all projects

WHO WE WORK WITH

Digital marketing for. every sector.

We have run digital marketing campaigns for businesses across trades, healthcare, legal, hospitality, professional services, eCommerce and more. Every sector has different channels that perform best - we bring that experience to every campaign.

Dentists

We build websites for dental practices across Yorkshire and the UK. Online booking integration, treatment pages built to rank and local SEO that brings new patients through the door.

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Care Homes & Supported Living

We build websites and run digital marketing for care homes and supported living providers - CQC compliance, family-focused design and digital marketing that generates enquiries from families researching care options.

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Estate agent web design & digital agency

Estate Agents

We build websites and run digital marketing for estate agents - property search integration, local SEO and digital marketing that generates valuations and landlord instructions.

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Recruitment

We build websites and run digital marketing for recruitment agencies - professional platforms that attract clients, engage candidates and grow your agency's online presence.

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Accountants

We build websites and run digital marketing for accountants and accounting practices - professional online presence, service pages that rank and digital marketing that generates new client enquiries.

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Fabrication & Manufacturing

We build websites and run digital marketing for fabrication and manufacturing businesses - capability showcases, technical content and digital marketing that generates qualified B2B enquiries.

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Engineering

We build websites and run digital marketing for engineering businesses - professional online presence, technical content that builds credibility and digital marketing that generates qualified enquiries.

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Roofing

We build websites and run digital marketing for roofing businesses - local SEO, Google Ads and bespoke sites that generate enquiries and keep your team busy year-round.

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Builders & Construction

We build websites and run digital marketing for builders and construction businesses - local SEO, Google Ads and project portfolios that win more work.

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Electricians

We build websites and run digital marketing for electricians - local SEO, Google Ads and bespoke websites that generate enquiries and keep your team busy.

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Plumbers

We build websites and run digital marketing for plumbing businesses - local SEO, Google Ads and bespoke websites that generate enquiries and keep your diary full.

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Solicitors

We design and build websites for solicitors and law firms across the UK. SRA compliance built in, practice area pages structured to rank, and a site that turns prospective clients into instructions.

Learn more

See all sectors

5.0 / 5 on Google

“Had an e-commerce site that wasn’t working correctly. They offered advice and helped us move to a different platform. Thanks so much!”

Ellen Carroll

“Anybody looking for a website marketing company this is the only company you need to deal with. These guys Ian and Tom know what they’re doing. Very very good and knowledgeable and don’t just take your money and do nothing in return they give excellent service. I was recommended to these guys after going through a very bad experience with another company and I wish I’d found them sooner. Nothing is too much trouble and there always there when I need advice and guidance. I’d give 10 stars if I could!!⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️”

Julie Darby

“We are thrilled with our new website! Excellent collaboration; we had a concept for our new website, and we achieved it and more. With its excellent modern design and quick loading speed, this has advanced our company. We were able to make sure we didn't overlook anything that could significantly improve our enquiries thanks to Web and Roll.”

Kathy White

“We have had a long-standing relationship with Web & Roll for several years. They have always been prompt in their response, extremely helpful, and possess great knowledge in their field. They have a clear understanding of our work, priorities, and requirements. For all our web development and online marketing needs, they have proved to be our go-to team. We firmly believe that we have found a committed partner who is always ready to support us and deliver on our online needs.”

Antony Scott

“Ian and Tom helped me bring my idea alive despite me knowing zero about web design. Approachable, enthusiastic and patient, all great qualities that helped me navigate my way into the unknown world of setting up my own business. They made it seem less scary, and worked with me at my pace, and with my time zone! Come to Florida Ian and Tom first rounds on me. Professional, quality and very reasonably priced. Will absolutely recommend. 5 stars from me.”

Zoe Rosai

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FREE SEO AUDIT

Find out what your current digital marketing is missing.

We'll review your existing setup - website, SEO, any active campaigns - and send you a free report covering what's working, what isn't and where the biggest opportunities are. No obligation, no sales call unless you ask for one.

Common Questions

Digital marketing Sheffield. FAQs.

The questions we get asked most often by businesses considering a joined-up digital marketing campaign.

Useful Links

Digital marketing agency.
Showcasing UK business online since 2016.

Why digital marketing works better as a. single strategy.