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Read regular articles including tutorials, assistance & other industry news on our blog.

Introduction to Google Analytics 4

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Google have recently released early access to their latest update to Google Analytics. If you log in and see the below, you are able to become an early adopter of Google Analytics 4.The main difference between Google Analytics 4 and previous versions is the event-driven ...Continued

How to set up Facebook Pixel using Google Tag Manager

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Before we get started, please ensure you have the following open and ready to go: ...Continued

Google Business Centre Short Names

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Your Google short name is in essence very similar to your ‘page username’ on Facebook and provides an easy way to access your Google My Business profile for users.Google has recently introduced a new feature to the Google My Business Centre dashboard called ‘short name’.It allows business ...Continued

Google Alerts

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is a free content detection service provided by Google. The service is simple to use and can help suggest content for businesses looking for inspiration for and campaigns. The user ...Continued

Tracking templates in Google Ads

Categories:PPC/Tutorials

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When setting up a new Google Ads campaign, we should always use a tracking template. Each part of the template pulls data into Google Analytics so we can monitor how everything is performing individually. From the ads, to the individual keywords, it’s important to collect this data so ...Continued

How to set up a website on CentOS7 server using Apache

Category:Tutorials

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If a web host manager like WHM/cPanel isn’t in your budget, or you would prefer to set things up manually, you might want to think about setting up a virtual private server (VPS) with Google Cloud or AWS. At Web & Roll we have multiple servers for a ...Continued

Fresh content

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Maintaining your by updating your contact data, pricing, opening times and services is vital to enable you to provide potential and current customers accurate information about what your business offers, how much you charge and when these products and services are available. It is also very important for ...Continued

How to set up emails on your iPhone

Category:Tutorials

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What is GDPR

Category:General

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To cut a long story short, GDPR (General Data Protection Regulation) is going to be introduced across the EU on 25th May 2018 to prevent people’s data being used or harvested without their permission. ...Continued

Would live chat benefit your business?

Category:General

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Live chat is a facility on your website that enables you to engage with visitors on a real-time, live basis. A live chat facility allows you to answer questions and queries potential clients may have prior to them leaving your site. Thus, reducing the chances of you losing a potential ...Continued

Part 2 – Optimise your website for speed

Categories:SEO/Tutorials

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Try following some of these more advanced tips for speeding up your website. Remember to keep testing thoroughly using  – However, also it’s really important to remember that achieving a 100% score is almost impossible without it having a detrimental effect on your website. Try to aim high, ...Continued

Part 1 – Optimise your website for speed

Categories:SEO/Tutorials

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It is key to set targets and strategise a good quality SEO plan before launching a website. For details on how your general website performance can effect your search rank, start here. Over the coming months, we will be posting various blog posts regarding the complicated yet essential topic; SEO.On ...Continued

What is remarketing?

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If you are running a campaign with us, we may have explained this to you before. If we don’t, remarketing is a form of advertising utilised by the major search engines which allows advertisers to advertise to previous visitors to their website. It works well in ...Continued

The call to action

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When browsing the web, you will come across many forms of call to actions. These could include pop ups, incentives, offers, sign up forms & much more. On this blog page, we help you understand how they work, and best practices when implementing on your website. If in Sheffield, pop ...Continued

Bounce rates – What you need to know

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Like any issue, you need to understand what the problem is before you can fix it! The bounce rate is when someone enters your website, be it through the home page or an internal page and leaves without viewing any further pages on your site. This is your websites bounce ...Continued