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Web Development Sheffield

Web design vs web development

What's the difference - and when do you need development?

Web design is the process of building a fast, well-structured website that represents your business and generates enquiries. Most businesses need that, and it's where most projects start.

Web development is what comes next when the requirements go beyond that. A business that needs customers to configure a bespoke product online. A platform that needs to pull live data from an external system. A web application that replaces a manual process your team runs on spreadsheets. These aren't web design projects - they're development projects, and they need a different approach.

What we build

Web development services we deliver.

Every development project starts with a clear brief. We scope the work properly before we start, agree a fixed price and build in stages with regular review points so you can see progress and give feedback throughout.

Web applications.

Custom web-based tools and platforms built around your business processes. Customer portals, internal management systems, booking platforms, configurators - anything that needs to run in a browser and do something more complex than display content. We build these from scratch on modern, maintainable frameworks.

API development and integration.

We build APIs that connect your website or application to other systems - CRMs, ERPs, payment platforms, third-party data sources and more. If you have a system that holds data your website needs, or a website that needs to push data somewhere else, we can connect them.

Bespoke functionality.

Custom features built into an existing website - calculators, configurators, interactive tools, dynamic pricing, role-based access, complex forms. If your website needs to do something specific that a plugin or theme can't handle properly, we build it.

Legacy system upgrades.

Old codebases that are slow, hard to maintain or running on outdated frameworks. We assess what you have, advise on the most cost-effective path forward and carry out the upgrade - whether that's a targeted rewrite or a full rebuild.

AI-assisted development.

We incorporate AI tools into the development process where they add genuine value - from AI-powered search and recommendation features on the front end to automation and data processing in the back end. As we build out our AI solutions offering, web development and AI capability are increasingly intertwined. Find out more about our AI solutions.

Web developent Sheffield

Web design vs web development

Our approach to web development projects.

Development projects fail most often for two reasons - poorly defined scope at the start and poor communication during the build. We address both.

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Web design technology

Our stack

Technologies we work with.

We build primarily on Next.js and React for the frontend, with Node.js on the backend for most API and application work. We use Payload CMS for content management and work with a range of databases and third-party services depending on project requirements. We're not dogmatic about technology - we use what's right for the project.

If you have an existing codebase in a different framework, get in touch. We'll assess it honestly and tell you whether we can work with it or whether a different approach makes more sense.

Website development project Sheffield

What to expect

What a well-scoped development project looks like.

Good development work takes time to scope properly. The businesses that come to us with a clear picture of what they need - even if they don't know the technical solution - get faster, cheaper and better results than those who start with a vague idea and try to figure it out as they go.

Here is what you can realistically expect from a well-run development project:

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Our work

Development projects we have delivered.

Here are a few of the projects we have built for businesses across Sheffield and Yorkshire.

Who we work with

Web development for every sector.

We have delivered development projects for businesses across healthcare, legal, retail, trades, professional services and more. Complex requirements are not specific to any one sector - if your business needs something built that a standard website can't do, we can help.

5.0 / 5 on Google
We’ve worked with Web & Roll for several years, looking after our website, SEO and online presence, and the results have made a huge difference to our business. Ian, Tom and the team understand what we’re trying to achieve, are always on hand when needed and genuinely care about helping our business grow. Our website and Google presence are now a major source of enquiries for AMPM Property Maintenance. A brilliant Sheffield company and a team we trust completely. Highly recommended. ⭐⭐⭐⭐⭐
Am Pm
We’ve worked with Web and Roll across both SEO and consultancy partnerships and have always found them incredibly knowledgeable, proactive and on the ball. They’re consistently ahead of the latest trends and developments, bringing fresh ideas and valuable insight that genuinely helps us stay one step ahead. The team are responsive, easy to work with and always happy to offer advice when needed. A great company to work alongside and a partnership we really value. Highly recommended!
MorfittSmith Estate & Letting Agent
Great work from the boys at web & roll. We’ve had our new website designed, tweaked and constantly worked on until we got exactly what we wanted. A big thanks!
Russ Lees
Albert Carroll
Had an e-commerce site that wasn’t working correctly. They offered advice and helped us move to a different platform. Thanks so much!
Ellen Carroll
Anybody looking for a website marketing company this is the only company you need to deal with. These guys Ian and Tom know what they’re doing. Very very good and knowledgeable and don’t just take your money and do nothing in return they give excellent service. I was recommended to these guys after going through a very bad experience with another company and I wish I’d found them sooner. Nothing is too much trouble and there always there when I need advice and guidance. I’d give 10 stars if I could!!⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
Julie Darby
Max White
We are thrilled with our new website! Excellent collaboration; we had a concept for our new website, and we achieved it and more. With its excellent modern design and quick loading speed, this has advanced our company. We were able to make sure we didn't overlook anything that could significantly improve our enquiries thanks to Web and Roll.
Kathy White
Fantastic job all around! Great person to work with, everything finished to a high standard. Didn’t just complete the work we sent across but also suggested improvements throughout where he could see fit. You can’t ask for more at all
Callum H
I have worked with Ian and Tom for a number of years. They have always been very helpful, explaining everything clearly and responding quickly. Wouldn't hesitate to recommend to others. Steph
Steph Stepney
We have had a long-standing relationship with Web & Roll for several years. They have always been prompt in their response, extremely helpful, and possess great knowledge in their field. They have a clear understanding of our work, priorities, and requirements. For all our web development and online marketing needs, they have proved to be our go-to team. We firmly believe that we have found a committed partner who is always ready to support us and deliver on our online needs.
Antony Scott
A very dedicated team and very professional with great results
Bookings Door 2 Door
Ian created my website a couple of years ago now and did a great job in advising me what to put in it. Since the website went live I’ve had hundreds of enquiries. I would definitely recommend this company if you’re thinking of creating a new website.
Lee Kettlewell
Would definitely recommend thanks if you need any help regarding website problems this company is fantastic went through it on the phone much appreciated
Martin Dickinson
Highly recommend. If you are struggling with anything relating to your website. Professional, excellent communication, great attention to detail and will speak to you on the telephone.
Stella Eden
Brilliant, can’t thank them enough so easy to work with highly recommend
George Baird
Tom and Ian did a great job of designing a new website for our business and providing general advice on how to increase our online presence. In the first month we have seen a marked increase in website traffic and average session duration, and a reduction in bounce rate. We have also received significantly more job applications, new business enquiries and general enquires through our new site compared with our old one.
Kayleigh Overend
We initially used Web and Roll for an SEO campaign which was very successful in achieving our aims. Following on from this Web and Roll have also designed us a new website which we are very pleased with, and run further marketing claims over Google and Facebook. Everyone we have dealt with has been responsive, knowledgeable and professional and we have been very happy with the results.
David Stebbings
Tom and Ian have been first class helping us set up our website and advising us on ongoing SEO and Google Ad campaigns. I recommend them to everyone struggling to get a great website up and running.
Chris
We have used Web and Roll for assistance with a Google Adwords account. I was sceptical at first as I was running it myself, but they clearly know what to do better than I did and I am getting a load more enquiries coming through than I was before. Would definitely recommend
Lee Drummond
Ian and Tom helped me bring my idea alive despite me knowing zero about web design. Approachable, enthusiastic and patient, all great qualities that helped me navigate my way into the unknown world of setting up my own business. They made it seem less scary, and worked with me at my pace, and with my time zone! Come to Florida Ian and Tom first rounds on me. Professional, quality and very reasonably priced. Will absolutely recommend. 5 stars from me.
Zoe Rosai
Tom and Ian not only created my lovely web site, but they are on hand to answer all my daft questions. Thank you.
Jen Coldwell
Absolutely fantastic service buy Tom and Ian. I couldn't ask for better people to make my site for my business for me, they were both constantly In touch and giving creative ideas and advice! Would highly recommend using these again as they were very fast and the cheapest price around....cheers lads.
Gmanp
Tom is amazing! He built me a new site and used key words and marketing that has changed my sales and my ranking on google substantially! l asked Tom if he could get me on the first page of google and he has done that where no one else could before. His rates are reasonable, he is friendly and professional and I highly recommend him!
Rowena Davies

Work with us

Got a development requirement? Let's talk.

Tell us what you need to build and what problem it solves. We'll come back within one working day with an honest view of what's involved.

0114 360 0420

Common questions

Web development Sheffield. FAQs.

The questions we get asked most often by businesses considering a custom development project.

Useful Links

What else we do.