News
News
AEO vs GEO: What's the Difference, and Why It Matters for Your Site
AEO and GEO sound similar but target different surfaces. Here's what each means, how they differ, and how to optimise for both on your website.
AI Overviews and the new shape of SEO
AI Overviews have replaced SGE in Google search and are appearing on more queries than ever. The signals that earn citation in the Overview are starting to come into focus. Here is what we are seeing.
Migrating from Universal Analytics to GA4 — your prep checklist
Universal Analytics stops processing data on 1 July 2023. If you have not started your GA4 migration yet, now is the time. Here is the practical checklist we work through with clients.
Introduction to Google Analytics 4
Google have recently released early access to their latest update to Google Analytics. If you log in and see the below, you are able to become an early adopter of Google Analytics 4. The main difference between Google Analytics 4 and previous versions is the event-driven data model....
Why Choose a Small Web Agency? The Benefits of Working with a Specialist Team
Considering a small web agency? Here's why working with a specialist team often means better communication, more bespoke work, and longer-lasting partnerships.
SGE — Google's AI comes to search results
Google's Search Generative Experience is now in open testing. It puts an AI-written summary at the top of many results pages. Here is what that means for SEO, traffic, and how you should think about content.
Have your Google rankings changed?
Google constantly run-updates to the search engine to ensure that the results being displayed are accurate to that of what the user has searched. The latest update to the algorithm came in July 2021 and was known as the Core Algorithm update. Any subsequent changes you may have seen...
Core Web Vitals — Google's new page experience signals
Google has announced three new metrics that will become a ranking signal: Largest Contentful Paint, First Input Delay and Cumulative Layout Shift. Here is what each one measures and how to think about it.
Building authority signals for the AI search era
The same authority signals that helped you rank in classic SEO now also drive citation in AI search. But the bar is higher. Here is what is genuinely working in 2025 — and what is not.
Helpful content update
Google recently announced a major update to its search algorithm, the “helpful content” update. This is an important step forward in terms of providing users with helpful and relevant content that can effectively answer their queries. By prioritising “quality over quantity” of content, Google is doi
The Page Experience update is live — what changed and what to do
Google has begun rolling out the Page Experience update — making Core Web Vitals a ranking factor. The change is gentle but real. Here is what to expect and where to focus.
Keeping your business website going during lockdown
With shops shut and offices closed, your website is doing more of the heavy lifting than ever. Here are the practical changes to make right now so customers can still reach you, buy from you, or find out what you are open for.