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Estate agent web design & digital agency

How vendors and landlords find you

Sellers and landlords search before they make contact.

When someone is thinking about selling or letting a property, they research local agents before they commit. They look at your website, check your reviews, look at what you've sold or let recently and make a judgement about whether to invite you for a valuation. Estate agents with a strong local online presence consistently get more valuation requests than those without.

The competition for vendor and landlord instructions is fought online as much as on the high street. Agents investing in SEO and Google Ads are getting enquiries that others aren't even aware they're missing.

What we build

What a Web & Roll estate agent website includes.

Property search and listings

An integrated property search tool pulling live listings from your CRM or portal feed - Rightmove, Zoopla, OnTheMarket. Buyers and tenants can search your available properties directly on your website, keeping them engaged with your brand rather than the portal.

Valuation request pathway

A clear, low-friction valuation request pathway that captures vendor and landlord interest at the right moment. Instant online valuation tools where appropriate, or a simple request form that captures the key information without unnecessary steps.

Area guide pages

Local area guides for each town and neighbourhood you cover - property market commentary, local amenities, schools and transport. Valuable for SEO, useful for buyers and a demonstration of local expertise that builds trust with vendors and landlords.

Sold and let portfolio

A showcase of recently sold and let properties with outcomes - sale price achieved, time on market. Social proof that demonstrates what you deliver for clients and gives prospective vendors and landlords a clear picture of your track record.

Team profiles

Professional profiles for each negotiator and valuer. Estate agency is a relationship business. Putting faces and names to your team builds the personal connection that's often what tips a prospective vendor into booking a valuation.

Landlord and vendor pages

Separate, targeted pages for landlords and vendors with distinct messaging, trust signals and conversion pathways. Landlords and sellers have different motivations and concerns. We speak to each audience directly.

Main

Getting found online

SEO and digital marketing for estate agents.

Local SEO is critical for estate agents because almost all searches have local intent - "estate agents Sheffield", "letting agents Rotherham", "sell my house Barnsley". The agents appearing in local search results and the map pack for these searches are getting valuation requests that others aren't.

  • Google Business Profile setup and optimisation
  • Local SEO for your coverage area and specific services
  • Area guide and neighbourhood pages built to rank
  • Google Ads targeting vendor and landlord searches
  • Review strategy for Google and Trustpilot

Our work

Property and professional services projects we have delivered.

Here are a few of the businesses we have worked with across Yorkshire and the wider UK.

5.0 / 5 on Google
Had an e-commerce site that wasn’t working correctly. They offered advice and helped us move to a different platform. Thanks so much!
Ellen Carroll
Anybody looking for a website marketing company this is the only company you need to deal with. These guys Ian and Tom know what they’re doing. Very very good and knowledgeable and don’t just take your money and do nothing in return they give excellent service. I was recommended to these guys after going through a very bad experience with another company and I wish I’d found them sooner. Nothing is too much trouble and there always there when I need advice and guidance. I’d give 10 stars if I could!!⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
Julie Darby
We are thrilled with our new website! Excellent collaboration; we had a concept for our new website, and we achieved it and more. With its excellent modern design and quick loading speed, this has advanced our company. We were able to make sure we didn't overlook anything that could significantly improve our enquiries thanks to Web and Roll.
Kathy White
We have had a long-standing relationship with Web & Roll for several years. They have always been prompt in their response, extremely helpful, and possess great knowledge in their field. They have a clear understanding of our work, priorities, and requirements. For all our web development and online marketing needs, they have proved to be our go-to team. We firmly believe that we have found a committed partner who is always ready to support us and deliver on our online needs.
Antony Scott
Ian and Tom helped me bring my idea alive despite me knowing zero about web design. Approachable, enthusiastic and patient, all great qualities that helped me navigate my way into the unknown world of setting up my own business. They made it seem less scary, and worked with me at my pace, and with my time zone! Come to Florida Ian and Tom first rounds on me. Professional, quality and very reasonably priced. Will absolutely recommend. 5 stars from me.
Zoe Rosai

Ready to generate more valuations online?

Ready to start winning more valuations online?

Tell us about your agency and your coverage area. We'll come back within one working day with an honest plan.

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Common questions

FAQs - web design and digital marketing for estate agents.

Questions we hear most often from estate agents and property firms considering a new website or digital marketing.