
Digital marketing for builders
Builders & construction web design agency. Building UK businesses
Building and construction is a competitive market where reputation, referrals and a strong local presence all matter. We help builders and construction businesses build the digital side of that - a professional website that showcases the work, local SEO that gets you found and a digital marketing strategy that generates the right kind of enquiries.










What construction customers look for
What customers look for before hiring a builder.
Before a customer calls a builder, they look for evidence. Photos of completed projects, customer reviews, a professional website that communicates experience and reliability. Builders with a strong online presence win more work at higher prices because they've already demonstrated quality before the first conversation.
The builders missing out are the ones relying entirely on word of mouth - which works until it doesn't - or with outdated websites that don't reflect the standard of the work they actually do. We fix that.

Getting found online
SEO and digital marketing for builders.
"Builder Sheffield", "house extension Rotherham", "loft conversion contractor Yorkshire" - customers searching these terms are in the market for exactly what you do. We build SEO strategies around the specific services and locations that matter most to your business.
- Google Business Profile setup and optimisation
- Local SEO targeting your service area and project types
- Project-specific service pages built to rank
- Google Ads for high-value project searches
- Review strategy for Google and Checkatrade

ClearAIR PIV
A new website and full digital marketing strategy for a growing PIV installation business — built around location-led SEO and a content architecture designed to generate leads across a rapidly expanding service area covering 40+ towns and cities.

Threepwood Consulting
A complete website redesign and bespoke 3D visualisation project for a leading power engineering consultancy - helping Threepwood Consulting present highly technical services to a global client base with the clarity, authority and visual quality their reputation demands.

Mansfield Fireplace & Stove Centre
A complete digital overhaul for a family-run fireplace and stove specialist — delivering an 8x increase in organic traffic, 6x growth in keyword rankings and a tripling of showroom footfall through web design, SEO and targeted PPC.
“Had an e-commerce site that wasn’t working correctly. They offered advice and helped us move to a different platform. Thanks so much!”
“Anybody looking for a website marketing company this is the only company you need to deal with. These guys Ian and Tom know what they’re doing. Very very good and knowledgeable and don’t just take your money and do nothing in return they give excellent service. I was recommended to these guys after going through a very bad experience with another company and I wish I’d found them sooner. Nothing is too much trouble and there always there when I need advice and guidance. I’d give 10 stars if I could!!⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️”
“We are thrilled with our new website! Excellent collaboration; we had a concept for our new website, and we achieved it and more. With its excellent modern design and quick loading speed, this has advanced our company. We were able to make sure we didn't overlook anything that could significantly improve our enquiries thanks to Web and Roll.”
“We have had a long-standing relationship with Web & Roll for several years. They have always been prompt in their response, extremely helpful, and possess great knowledge in their field. They have a clear understanding of our work, priorities, and requirements. For all our web development and online marketing needs, they have proved to be our go-to team. We firmly believe that we have found a committed partner who is always ready to support us and deliver on our online needs.”
“Ian and Tom helped me bring my idea alive despite me knowing zero about web design. Approachable, enthusiastic and patient, all great qualities that helped me navigate my way into the unknown world of setting up my own business. They made it seem less scary, and worked with me at my pace, and with my time zone! Come to Florida Ian and Tom first rounds on me. Professional, quality and very reasonably priced. Will absolutely recommend. 5 stars from me.”
Ready to win more building work online?
Ready to start winning more contracts online?
Tell us about your business and the type of projects you want more of. We'll come back within one working day with an honest plan.