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Builders web design & digital agency

What construction customers look for

What customers look for before hiring a builder.

Before a customer calls a builder, they look for evidence. Photos of completed projects, customer reviews, a professional website that communicates experience and reliability. Builders with a strong online presence win more work at higher prices because they've already demonstrated quality before the first conversation.

The builders missing out are the ones relying entirely on word of mouth - which works until it doesn't - or with outdated websites that don't reflect the standard of the work they actually do. We fix that.

What we build

What a Web & Roll builder website includes.

Project portfolio

A visual portfolio of completed projects is the most powerful thing a building website can have. We build portfolio sections that show your work properly - high quality images, project details, scope of work and location. Evidence that sells before you've said a word.

Services pages

Dedicated pages for each type of work you take on - extensions, loft conversions, new builds, renovations, commercial work. Each page structured to rank for the specific searches customers make when they're looking for that type of project.

Accreditations and insurance

Federation of Master Builders membership, NHBC registration, public liability insurance details - displayed prominently. Customers hiring a builder for a significant project need reassurance. We make sure your credentials are visible.

Customer testimonials and reviews

Reviews and testimonials from previous clients displayed prominently throughout the site. For high-value projects, detailed case study-style testimonials that describe the project and the outcome carry particular weight.

Lead qualification

Building enquiries that are too vague waste time. We build contact forms that capture the right information upfront - type of project, location, rough budget, timescale - so you can qualify enquiries before spending time on a site visit.

Local area coverage

If you work across multiple areas, dedicated location pages for each help you rank for local construction searches across your whole patch.

Main

Getting found online

SEO and digital marketing for builders.

"Builder Sheffield", "house extension Rotherham", "loft conversion contractor Yorkshire" - customers searching these terms are in the market for exactly what you do. We build SEO strategies around the specific services and locations that matter most to your business.

  • Google Business Profile setup and optimisation
  • Local SEO targeting your service area and project types
  • Project-specific service pages built to rank
  • Google Ads for high-value project searches
  • Review strategy for Google and Checkatrade

Our work

Projects we have delivered for construction businesses.

Here are a few of the businesses we have worked with across Yorkshire and the wider UK.

5.0 / 5 on Google
Had an e-commerce site that wasn’t working correctly. They offered advice and helped us move to a different platform. Thanks so much!
Ellen Carroll
Anybody looking for a website marketing company this is the only company you need to deal with. These guys Ian and Tom know what they’re doing. Very very good and knowledgeable and don’t just take your money and do nothing in return they give excellent service. I was recommended to these guys after going through a very bad experience with another company and I wish I’d found them sooner. Nothing is too much trouble and there always there when I need advice and guidance. I’d give 10 stars if I could!!⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
Julie Darby
We are thrilled with our new website! Excellent collaboration; we had a concept for our new website, and we achieved it and more. With its excellent modern design and quick loading speed, this has advanced our company. We were able to make sure we didn't overlook anything that could significantly improve our enquiries thanks to Web and Roll.
Kathy White
We have had a long-standing relationship with Web & Roll for several years. They have always been prompt in their response, extremely helpful, and possess great knowledge in their field. They have a clear understanding of our work, priorities, and requirements. For all our web development and online marketing needs, they have proved to be our go-to team. We firmly believe that we have found a committed partner who is always ready to support us and deliver on our online needs.
Antony Scott
Ian and Tom helped me bring my idea alive despite me knowing zero about web design. Approachable, enthusiastic and patient, all great qualities that helped me navigate my way into the unknown world of setting up my own business. They made it seem less scary, and worked with me at my pace, and with my time zone! Come to Florida Ian and Tom first rounds on me. Professional, quality and very reasonably priced. Will absolutely recommend. 5 stars from me.
Zoe Rosai

Ready to win more building work online?

Ready to start winning more contracts online?

Tell us about your business and the type of projects you want more of. We'll come back within one working day with an honest plan.

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Common questions

FAQs - web design and digital marketing for builders.

Questions we hear most often from builders and construction firms considering a new website or digital marketing.