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Feline Tattoo Sheffield
A complete website redesign for Sheffield’s longest-running tattoo and piercing studio, helping Feline Tattoo reclaim its online presence, showcase its award-winning artists and present its experience through a bold, distinctive website that reflects the studio’s personality.
The
Challenge.
Feline Tattoo Studio is Sheffield’s longest-running tattoo and piercing studio, established in 1995 in the heart of Sharrow Vale. Its award-winning team brings decades of combined experience across a wide range of tattoo styles, from black and grey and portrait work to colour, dotwork, geometric designs and traditional tattoos, alongside professional body piercing.
Despite its reputation and long history, Feline’s existing website had become severely outdated and no longer reflected the quality, creativity or personality of the studio. Before work could begin, we also liaised with a former employee to successfully recover control of the original domain name and secure the studio’s established online identity.
For a creative business where customers often judge style, professionalism and credibility before making contact, the website needed to make an immediate impression. The new site had to capture Feline’s edgy and distinctive approach while showcasing the experience of its artists, their individual specialisms and the quality of work produced by the team.
Key challenges
Outdated Digital Presence
The existing website was severely outdated and no longer reflected the quality, creativity or reputation Feline Tattoo had built since 1995.
Domain Ownership Issues
Control of the original domain name remained with a former employee, creating an immediate barrier before the new website could be developed and launched.
Brand Personality Not Reflected
The old website failed to capture the studio’s edgy, distinctive personality or visually connect with the type of customers Feline wanted to attract.
Limited search visibility
The combined experience, awards and individual specialisms of Feline’s tattoo artists and piercing team were not being communicated effectively.
Diverse Work to Showcase
A wide variety of tattoo styles, artist portfolios and piercing services needed to be organised clearly without losing the creative feel of the website.
Our
Approach.
The project was structured around two primary workstreams: recovering control of Feline Tattoo’s original domain name and delivering a complete website redesign that reflected the studio’s distinctive personality, experience and creative work.
The approach
Web design
Built using Next.js with Payload CMS. Dedicated pages were created for tattoos, piercings and individual artists, allowing visitors to explore different styles, services and portfolios easily. The design combines bold imagery, dark styling and clean navigation to reflect Feline’s edgy personality while showcasing the experience, creativity and professionalism of its team.
Domain Recovery
A coordinated domain recovery process involving contact with a former employee, tracing the website’s previous hosting provider and negotiating the release of the domain name. We managed the transfer from start to finish, successfully returning full ownership and control of felinetattoo.co.uk to Fiona before launching the newly redesigned website.
The
Results.
The new website gave Feline Tattoo a bold, professional digital presence that finally matched the studio’s creativity, experience and distinctive personality.
Outcomes
Domain Ownership Restored
Full ownership and control of felinetattoo.co.uk was successfully transferred back to Fiona, securing the studio’s established online identity for the future.
Website Reflecting the Brand
The redesigned website now captures Feline Tattoo’s bold, edgy personality while maintaining the professional feel expected from Sheffield’s longest-running tattoo studio.
Artists Properly Showcased
Dedicated artist profiles and portfolio areas allow visitors to explore the team’s experience, individual styles and previous work before choosing the right tattoo artist.
Clearer Customer Journey
Improved navigation and dedicated tattoo and piercing content make it easier for visitors to understand the services available, view examples and contact the studio.
Client
Feedback.
Web & Roll did a fantastic job of bringing Feline Tattoo’s website back to life. They handled everything, including recovering our domain name, and created a website that genuinely reflects who we are as a studio. It feels bold, professional and completely us, while showcasing the experience and individual styles of the whole team
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