How often should I post on social media?

Quality matters more than frequency. Posting three times a week with content that's genuinely useful or interesting will outperform posting daily with filler. We've found over the years that less is more when it comes to good engaging content - staying relevant is more important than staying constant. We'll recommend a cadence that's sustainable and effective for your specific situation.

Which social media platforms should my business be on?

Not all platforms suit all businesses. LinkedIn is the right choice for most B2B companies. Facebook still reaches a broad consumer audience and works well for local businesses. Instagram is strong for visually-led brands. We'll advise on where your audience actually is rather than recommending platforms for the sake of it.

What's the difference between organic social and paid social?

Organic social is the content you post to your profiles without paying to promote it. Paid social is advertising - you pay to reach a specific audience beyond your existing followers. Both have a role. Organic builds brand presence and community over time. Paid delivers measurable results faster and lets you reach people who don't follow you yet.

Will I still have access to my own social media accounts?

Yes, always. You own your accounts and retain full access at all times. We manage them on your behalf via delegated access. If you ever want to bring social management in-house or move to another agency, everything stays with you.

Is there a tool I can use to manage my own social media?

Yes - tools like Hootsuite let you manage and schedule posts across multiple platforms from one place. If you want to manage your own social but need some guidance on tools and process, we're happy to advise.

Are social media ads better than search ads?

Neither is objectively better - they serve different purposes. Search ads are great for reaching people looking for your service right now. Social ads are better for retargeting, building awareness and reaching an audience that hasn't found you yet. Where budget allows, running both and coordinating them is almost always the strongest approach.

How much do social media services cost?

It depends on what you need and the scope of the campaign. We work with clients at a minimum of £200 per month but also with significantly higher budgets - it's all relative to what you want to achieve. Get in touch and we'll give you a clear picture before you commit to anything.

Content that earns its place

Social media management agency.
Keeping UK businesses social.

Social media is where your customers spend a significant amount of their time. Inconsistent posting with minimal engagement can be worse than not showing up at all. We manage social media with a strategy behind every post and a measurable goal behind every campaign.

0114 360 0420

Meta Certified - Media Buying Professional

Meta Certified - Digital Marketing Associate

How we think about social

Less is more. - and strategy matters more than frequency.

We take the time to understand your business, your customers and your objectives before we create a single piece of content. That means every post has a reason to exist and every paid campaign has a clear target audience and a measurable goal.

One of the most common mistakes businesses make on social media is confusing volume with value. Posting every day for the sake of it generates noise, not engagement. The businesses with the strongest social presence post less frequently but with more purpose - content that's relevant to their audience, consistent with their brand and useful enough to stop the scroll.

For Business

For most businesses, social media has three jobs. First, it keeps you visible to people who already know you - existing customers, warm prospects, referral contacts. Second, it builds credibility - a well-maintained profile with consistent, relevant content signals that the business is active and professional. Third, paid social extends your reach beyond your existing audience to people who don't know you yet but should.

Where most businesses go wrong is treating all three as the same thing and approaching social with no clear goal. A branding campaign needs different content and different metrics to a lead generation campaign. We separate them out, set the right objectives for each and measure accordingly.

See a recent project

What we manage

We handle everything from content creation and scheduling through to paid campaigns and community management. The right service for your business depends on your goals, your audience and how involved you want to be - we'll advise on the right setup before we start.

Social media management.

We manage your social profiles across the platforms that matter for your business - LinkedIn, Facebook and Instagram. Content planning, copywriting, graphic creation, scheduling and community management. You stay in full control of your accounts at all times and can continue to manage aspects yourself if you want to.

Paid social advertising.

Targeted campaigns across LinkedIn, Facebook and Instagram. LinkedIn is the strongest option for B2B businesses - targeting by job title, seniority, company size and industry. Facebook and Instagram work well for B2C campaigns with a clearly defined demographic. We advise on which platform makes sense for your goals and manage the campaign end to end.

Content optimisation.

Content that communicates your message in an engaging way is just the start. We examine keywords, topics and interests relevant to your brand and create content that actually engages your audience - not filler that damages your reach.

Performance monitoring.

We track the KPIs that matter across Facebook, LinkedIn and Instagram - reach, engagement, click-throughs and conversions from paid campaigns. Reported clearly via Google Data Studio so you can see exactly what your social activity is producing.

Social media strategy.

If you want to manage your own social but need a plan to work from, we'll build you a strategy - platform recommendations, content pillars, posting cadence, tone of voice guidance and a content calendar you can use independently.

Social media audit.

We'll review your existing profiles and tell you honestly what's working, what isn't and what we'd change. A useful starting point if you're not sure whether your current approach is doing what it should.

Search ads vs social ads

Search ads and social ads work differently and suit different objectives. Search ads are best for capturing intent - reaching people actively looking for your service right now. Social ads are better for building awareness, retargeting people who've already visited your website or reaching an audience that doesn't know they need you yet.

For most businesses the right answer is both - with budget split according to where the return is highest. We manage paid search and paid social and can advise on the right balance for your goals and market.

See a recent project

What to expect

Social media is a long game. Paid campaigns can generate results quickly - but organic social takes time to build momentum, and anyone who tells you otherwise is selling you something. Here is an honest picture of what you can expect:

A consistent, professional presence that reflects well on your business
Growing engagement from a relevant audience - not bought followers or hollow vanity metrics
Paid campaigns with clear targeting, measurable results and honest reporting
Content that your audience actually wants to see, not filler posted for the sake of frequency
A clear view each month of what your social activity produced and what we are doing next

See a recent project

OUR WORK

Here are a few of the businesses we have helped build a stronger social presence across Sheffield and Yorkshire.

Drainage 2000

For more than seven years, Web & Roll has supported Drainage 2000 with website development, SEO, Google Ads and social media marketing. Through a long-term digital strategy, we have helped transform their online presence and increase visibility.

42%Increase in visibility

Optimised for performanceNew Website

Case Study - Threepwood Consulting - Case study image

Web Design

3D Artwork & Visualisation

Energy

Engineering

Threepwood Consulting

A complete website redesign and bespoke 3D visualisation project for a leading power engineering consultancy - helping Threepwood Consulting present highly technical services to a global client base with the clarity, authority and visual quality their reputation demands.

80+Clients represented

Bespoke suite3D assets created

Web Design

3D Artwork & Visualisation

Trades

Home Improvement

ClearAIR PIV

A new website and full digital marketing strategy for a growing PIV installation business — built around location-led SEO and a content architecture designed to generate leads across a rapidly expanding service area covering 40+ towns and cities.

250+Leads

40+Locations targeted

Case Study - Mansfield Fireplace & Stove Centre - Chesterfield Media Wall

Mansfield Fireplace & Stove Centre

A complete digital overhaul for a family-run fireplace and stove specialist — delivering an 8x increase in organic traffic, 6x growth in keyword rankings and a tripling of showroom footfall through web design, SEO and targeted PPC.

8xOrganic Traffic

6xKeyword Rankings

See all projects

WHO WE WORK WITH

We manage social media for businesses across a wide range of sectors - from trades businesses and healthcare practices to professional services firms, hospitality businesses and eCommerce retailers. Every sector has a different social landscape and a different audience - we build strategies that reflect that.

Dentists

We build websites for dental practices across Yorkshire and the UK. Online booking integration, treatment pages built to rank and local SEO that brings new patients through the door.

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Care Homes & Supported Living

We build websites and run digital marketing for care homes and supported living providers - CQC compliance, family-focused design and digital marketing that generates enquiries from families researching care options.

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Estate agent web design & digital agency

Estate Agents

We build websites and run digital marketing for estate agents - property search integration, local SEO and digital marketing that generates valuations and landlord instructions.

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Recruitment

We build websites and run digital marketing for recruitment agencies - professional platforms that attract clients, engage candidates and grow your agency's online presence.

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Accountants

We build websites and run digital marketing for accountants and accounting practices - professional online presence, service pages that rank and digital marketing that generates new client enquiries.

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Fabrication & Manufacturing

We build websites and run digital marketing for fabrication and manufacturing businesses - capability showcases, technical content and digital marketing that generates qualified B2B enquiries.

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Engineering

We build websites and run digital marketing for engineering businesses - professional online presence, technical content that builds credibility and digital marketing that generates qualified enquiries.

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Roofing

We build websites and run digital marketing for roofing businesses - local SEO, Google Ads and bespoke sites that generate enquiries and keep your team busy year-round.

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Builders & Construction

We build websites and run digital marketing for builders and construction businesses - local SEO, Google Ads and project portfolios that win more work.

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Electricians

We build websites and run digital marketing for electricians - local SEO, Google Ads and bespoke websites that generate enquiries and keep your team busy.

Learn more

Plumbers

We build websites and run digital marketing for plumbing businesses - local SEO, Google Ads and bespoke websites that generate enquiries and keep your diary full.

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Solicitors

We design and build websites for solicitors and law firms across the UK. SRA compliance built in, practice area pages structured to rank, and a site that turns prospective clients into instructions.

Learn more

See all sectors

5.0 / 5 on Google

“Had an e-commerce site that wasn’t working correctly. They offered advice and helped us move to a different platform. Thanks so much!”

Ellen Carroll

“Anybody looking for a website marketing company this is the only company you need to deal with. These guys Ian and Tom know what they’re doing. Very very good and knowledgeable and don’t just take your money and do nothing in return they give excellent service. I was recommended to these guys after going through a very bad experience with another company and I wish I’d found them sooner. Nothing is too much trouble and there always there when I need advice and guidance. I’d give 10 stars if I could!!⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️”

Julie Darby

“We are thrilled with our new website! Excellent collaboration; we had a concept for our new website, and we achieved it and more. With its excellent modern design and quick loading speed, this has advanced our company. We were able to make sure we didn't overlook anything that could significantly improve our enquiries thanks to Web and Roll.”

Kathy White

“We have had a long-standing relationship with Web & Roll for several years. They have always been prompt in their response, extremely helpful, and possess great knowledge in their field. They have a clear understanding of our work, priorities, and requirements. For all our web development and online marketing needs, they have proved to be our go-to team. We firmly believe that we have found a committed partner who is always ready to support us and deliver on our online needs.”

Antony Scott

“Ian and Tom helped me bring my idea alive despite me knowing zero about web design. Approachable, enthusiastic and patient, all great qualities that helped me navigate my way into the unknown world of setting up my own business. They made it seem less scary, and worked with me at my pace, and with my time zone! Come to Florida Ian and Tom first rounds on me. Professional, quality and very reasonably priced. Will absolutely recommend. 5 stars from me.”

Zoe Rosai

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Work with us

Ready to build a social presence worth having?

Tell us about your business and what you want social media to do for you. We'll come back within one working day with an honest plan.

0114 360 0420

Common Questions

The questions we get asked most often by businesses considering social media management.

Useful Links

Social media management agency.
Keeping UK businesses social.