Web & Roll - Logo
Graphic Design Sheffield

Why it matters

The value of getting design right from the start.

A lot of businesses treat design as an afterthought something to sort out once the website is built or the marketing campaign is ready. The businesses that do it the other way around - establish a clear visual identity first, then apply it consistently everywhere - almost always end up with better outcomes across the board.

Consistent branding builds trust. A logo that works at every size, a colour palette applied consistently, typography that's readable on screen and in print - these aren't small details. They're the difference between a business that looks established and one that looks like it's still figuring itself out.

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What we design

Graphic design services we deliver.

We work across brand identity, digital design and print-ready artwork. Most projects involve a combination of these - a business that needs a new brand identity usually also needs it applied to their website, their marketing materials and their social profiles.

Logo design and brand identity

We design logos and visual identities from scratch - developing a mark that represents your business clearly, works at every size and holds up across every application. Brand identity work typically covers the logo, colour palette, typography, iconography and usage rules that define how your brand looks everywhere it appears.

Brand guidelines

A brand guidelines document codifies your visual identity so it can be applied consistently by anyone - your team, your printer, a future agency. We produce clear, practical guidelines that cover logo usage, colour values, typography, spacing and examples of correct and incorrect application.

Web and digital design

Graphics, UI assets, icons, illustrations and visual elements created for digital use. We work closely with our development team which means everything we design for the web is produced in the right formats, at the right resolution, and actually works in the context it's being used - not handed over and hoped for the best.

Social media graphics

Profile images, cover photos, post templates and ad creatives across LinkedIn, Facebook and Instagram. Designed to be consistent with your brand and produced in the correct dimensions and formats for each platform.

Print design

Brochures, flyers, business cards, exhibition graphics, signage and other print-ready artwork. We design for print and supply files to the correct specification for your chosen printer. We can recommend printers we have worked with if needed, but we don't handle printing directly.

Photography collaboration

Photography makes a significant difference to how design lands - particularly for websites and marketing materials. Where projects require it, we work with trusted photographers we have collaborated with previously. We'll brief them, art direct where needed and ensure the photography integrates properly with the design.

Graphic Design Sheffield

Design and the web

Why design and web development should come from the same place.

One of the most common problems businesses encounter is commissioning design from one agency and development from another. The design looks great as a static file and then runs into problems when it's actually built - fonts that don't render correctly on screen, layouts that break on mobile, assets that are the wrong format or resolution.

Because we handle both design and development in-house, these problems don't happen. The design is created with the implementation in mind from the start. Assets are produced in the formats development needs. And when the design is built, it looks like the design.

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Graphic design delivers

What to expect

What a well-run design project delivers.

Design projects go wrong most often when the brief is vague or the feedback process isn't structured. We address both from the start.

  • Every project starts with a brief - we ask the right questions about your business, your audience and what you need the design to achieve
  • We present concepts at an early stage so you can give direction before significant work is done
  • Two rounds of revisions are built into every project
  • Final files are supplied in all formats you need - web, print and source files
  • Brand guidelines are written in plain language, not designer jargon
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Our work

Design projects we are proud of.

Here are a few of the brands and visual identities we have created for businesses across Sheffield and Yorkshire.

Who we work with

Graphic design for every sector.

We have delivered design work for businesses across healthcare, legal, trades, hospitality, professional services, retail and more. Good design principles are consistent across sectors - what changes is understanding the audience and what they respond to.

5.0 / 5 on Google
Had an e-commerce site that wasn’t working correctly. They offered advice and helped us move to a different platform. Thanks so much!
Ellen Carroll
Anybody looking for a website marketing company this is the only company you need to deal with. These guys Ian and Tom know what they’re doing. Very very good and knowledgeable and don’t just take your money and do nothing in return they give excellent service. I was recommended to these guys after going through a very bad experience with another company and I wish I’d found them sooner. Nothing is too much trouble and there always there when I need advice and guidance. I’d give 10 stars if I could!!⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
Julie Darby
We are thrilled with our new website! Excellent collaboration; we had a concept for our new website, and we achieved it and more. With its excellent modern design and quick loading speed, this has advanced our company. We were able to make sure we didn't overlook anything that could significantly improve our enquiries thanks to Web and Roll.
Kathy White
We have had a long-standing relationship with Web & Roll for several years. They have always been prompt in their response, extremely helpful, and possess great knowledge in their field. They have a clear understanding of our work, priorities, and requirements. For all our web development and online marketing needs, they have proved to be our go-to team. We firmly believe that we have found a committed partner who is always ready to support us and deliver on our online needs.
Antony Scott
Ian and Tom helped me bring my idea alive despite me knowing zero about web design. Approachable, enthusiastic and patient, all great qualities that helped me navigate my way into the unknown world of setting up my own business. They made it seem less scary, and worked with me at my pace, and with my time zone! Come to Florida Ian and Tom first rounds on me. Professional, quality and very reasonably priced. Will absolutely recommend. 5 stars from me.
Zoe Rosai

Work with us

Got a development requirement? Let's talk.

Tell us about the design work you need — whether that's a logo, a full brand identity, ongoing graphics or anything else. We will come back within one working day with an honest view of what's involved.

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Common questions

Graphic design Sheffield FAQs.

The questions we get asked most often by businesses considering design work.

Useful Links

What else we do.