How much do SEO services cost?

It depends on what your site needs and what you're trying to achieve. Some businesses need a one-off technical fix, others need an ongoing campaign across content, links and local presence. We'll give you a clear proposal based on your actual requirements after the initial audit.

How long does SEO take to work?

It varies. A site with no existing SEO issues and little competition might see movement in a few weeks. A competitive market with an existing technical problem can take six months to show meaningful results. We'll give you a realistic timeline based on your specific situation - not a number designed to win the pitch.

Can you guarantee first page rankings?

No - and you should be sceptical of any agency that says they can. Google's algorithm considers hundreds of factors and no one outside Google controls it. What we can do is build your campaign on solid foundations, report honestly on progress and adjust the strategy when the data tells us to.

What is Google Search Console and can you help with it?

Google Search Console is a free tool that shows you how your site is performing in Google search - which pages are indexed, what queries you're appearing for, how many clicks you're getting and what technical issues Google has found. We set it up for every client and monitor it throughout every campaign.

Why bother with SEO if I can run Google Ads and get traffic immediately?

Because ads stop the moment you stop spending. SEO builds an asset that keeps generating traffic over time - and the cost per lead typically falls as rankings improve. We recommend running PPC and SEO together where budget allows, using paid search to cover terms while organic rankings build. We manage both so your campaigns work together rather than in isolation.

Do you work with businesses that have been penalised by Google?

Yes. We have helped businesses recover from both manual actions and algorithmic penalties. The starting point is always a thorough audit to understand what caused the problem. Get in touch with the details and we'll be straight with you about what's involved.

What do I need to give you access to?

Google Search Console and Google Analytics at a minimum. For technical fixes and on-page work we'll also need access to the website - either directly or via your developer. We'll tell you exactly what we need before we start.

SEO SHEFFIELD

Experienced SEO agency.
Growing businesses in Sheffield

We help businesses across Sheffield and Yorkshire climb the search rankings and stay there. No shortcuts, no promises we can't keep. Just a clear strategy, consistent work and results you can actually measure.

0114 360 0420

Meta Certified - Media Buying Professional

Meta Certified - Digital Marketing Associate

Start here

Get a free SEO audit.

Before we recommend anything, we audit your existing website. We look at your technical setup, your current rankings, what your competitors are doing and where the gaps are. You get a written report within two working days - whether you work with us or not.

Most businesses that come to us have either never touched their SEO or have spent money on it before without seeing results. The audit tells us which camp you're in and what needs to happen next. It costs nothing and gives you something useful regardless of what you decide afterwards.

HOW WE DO IT

What actually determines where you rank on Google?

Google uses hundreds of signals to decide which pages appear at the top of search results. Most fall into four categories:

Quality and originality of content

Pages that genuinely answer what someone searched for, written for people rather than search engines.

Technical performance

How fast your site loads, how well it works on mobile, whether it passes Google's Core Web Vitals thresholds.

Domain authority

The strength and credibility of your website relative to your competitors, built partly through links from other sites.

On-page signals

how well each page is structured, titled and marked up to tell Google what it's about.

Local SEO Sheffield

Ranking in Sheffield and across South Yorkshire.

If your customers are local, local SEO is where the returns are. Searches like "plumber Sheffield", "solicitor near me" or "dentist Rotherham" trigger a different set of results to national searches - map packs, Google Business Profiles and locally relevant pages sit above everything else.

We have been doing local SEO in Sheffield since 2016. We know which terms are competitive, which are underserved and what it takes to appear in the map pack for the searches that actually bring customers through the door.

Google Business Profile setup, verification and ongoing optimisation
Local citation building - consistent name, address and phone number across relevant directories
Location pages written to rank for city and town-specific searches across your service area
Review strategy - a structured approach to building and responding to Google reviews
Map pack optimisation for high-intent local searches
Tracking local ranking positions week by week, not just overall traffic numbers

See a recent project

What we do

Our SEO services.

Every campaign is built around what your specific site needs - but these are the areas we work across for most clients.

Technical SEO

Crawlability, indexation, page speed, Core Web Vitals, schema markup, canonical tags, sitemap integrity. We start here because everything else depends on it. A technically broken site cannot rank regardless of how good the content is.

Keyword research and content strategy

We map out what your customers are searching for at every stage - from early research through to ready to buy - and build a content plan that gives your site the best possible coverage. We use Google Search Console, Ahrefs and Semrush alongside our own knowledge of the local market.

On-page optimisation

Title tags, meta descriptions, heading structure, internal linking, image optimisation - the fundamentals applied consistently across every page that matters. We also advise on content improvements where existing pages are ranking but not converting.

Link building

Links from credible external sites remain one of the strongest ranking signals. We build links through targeted outreach, content-led campaigns and local directory placement - nothing bought, nothing spammy, nothing that creates a problem to clean up later.

eCommerce SEO

Product pages, category pages and structured data for Google Shopping. eCommerce SEO has its own requirements and we have worked across a range of platforms. An optimised eCommerce site can also be submitted to Google Shopping to appear in free product listings.

Honest expectations

What we will and won't promise you.

We will never guarantee a first page ranking for a specific keyword. No legitimate agency can - search rankings are determined by Google's algorithm. What we will do is give you an honest picture of what's achievable for your specific site, in your specific market, with your specific budget - before you commit to anything.

What you can realistically expect from a well-run SEO campaign over six to twelve months:

More organic traffic from searches relevant to your business
Improved rankings for your target keywords and related terms
A technically sound website that Google can crawl and index properly
Better quality leads from people actively looking for what you offer
Transparent reporting so you can see exactly what's moving and what isn't

See a recent project

OUR WORK

SEO campaigns that made a difference.

Here are a few of the businesses we have helped grow their organic search presence across Sheffield, Yorkshire and beyond.

Case Study - Mansfield Fireplace & Stove Centre - Chesterfield Media Wall

Mansfield Fireplace & Stove Centre

A complete digital overhaul for a family-run fireplace and stove specialist — delivering an 8x increase in organic traffic, 6x growth in keyword rankings and a tripling of showroom footfall through web design, SEO and targeted PPC.

8xOrganic Traffic

6xKeyword Rankings

See all projects

WHO WE WORK WITH

SEO for businesses across every sector.

We have run SEO campaigns for trades businesses, healthcare practices, legal firms, hospitality businesses, professional services and eCommerce retailers. Every sector has different search behaviour and different competitive dynamics - we bring that knowledge to every campaign.

Dentists

We build websites for dental practices across Yorkshire and the UK. Online booking integration, treatment pages built to rank and local SEO that brings new patients through the door.

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Care Homes & Supported Living

We build websites and run digital marketing for care homes and supported living providers - CQC compliance, family-focused design and digital marketing that generates enquiries from families researching care options.

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Estate agent web design & digital agency

Estate Agents

We build websites and run digital marketing for estate agents - property search integration, local SEO and digital marketing that generates valuations and landlord instructions.

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Recruitment

We build websites and run digital marketing for recruitment agencies - professional platforms that attract clients, engage candidates and grow your agency's online presence.

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Accountants

We build websites and run digital marketing for accountants and accounting practices - professional online presence, service pages that rank and digital marketing that generates new client enquiries.

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Fabrication & Manufacturing

We build websites and run digital marketing for fabrication and manufacturing businesses - capability showcases, technical content and digital marketing that generates qualified B2B enquiries.

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Engineering

We build websites and run digital marketing for engineering businesses - professional online presence, technical content that builds credibility and digital marketing that generates qualified enquiries.

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Roofing

We build websites and run digital marketing for roofing businesses - local SEO, Google Ads and bespoke sites that generate enquiries and keep your team busy year-round.

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Builders & Construction

We build websites and run digital marketing for builders and construction businesses - local SEO, Google Ads and project portfolios that win more work.

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Electricians

We build websites and run digital marketing for electricians - local SEO, Google Ads and bespoke websites that generate enquiries and keep your team busy.

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Plumbers

We build websites and run digital marketing for plumbing businesses - local SEO, Google Ads and bespoke websites that generate enquiries and keep your diary full.

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Solicitors

We design and build websites for solicitors and law firms across the UK. SRA compliance built in, practice area pages structured to rank, and a site that turns prospective clients into instructions.

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See all sectors

5.0 / 5 on Google

“Had an e-commerce site that wasn’t working correctly. They offered advice and helped us move to a different platform. Thanks so much!”

Ellen Carroll

“Anybody looking for a website marketing company this is the only company you need to deal with. These guys Ian and Tom know what they’re doing. Very very good and knowledgeable and don’t just take your money and do nothing in return they give excellent service. I was recommended to these guys after going through a very bad experience with another company and I wish I’d found them sooner. Nothing is too much trouble and there always there when I need advice and guidance. I’d give 10 stars if I could!!⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️”

Julie Darby

“We are thrilled with our new website! Excellent collaboration; we had a concept for our new website, and we achieved it and more. With its excellent modern design and quick loading speed, this has advanced our company. We were able to make sure we didn't overlook anything that could significantly improve our enquiries thanks to Web and Roll.”

Kathy White

“We have had a long-standing relationship with Web & Roll for several years. They have always been prompt in their response, extremely helpful, and possess great knowledge in their field. They have a clear understanding of our work, priorities, and requirements. For all our web development and online marketing needs, they have proved to be our go-to team. We firmly believe that we have found a committed partner who is always ready to support us and deliver on our online needs.”

Antony Scott

“Ian and Tom helped me bring my idea alive despite me knowing zero about web design. Approachable, enthusiastic and patient, all great qualities that helped me navigate my way into the unknown world of setting up my own business. They made it seem less scary, and worked with me at my pace, and with my time zone! Come to Florida Ian and Tom first rounds on me. Professional, quality and very reasonably priced. Will absolutely recommend. 5 stars from me.”

Zoe Rosai

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FREE SEO AUDIT

Find out where your site stands.

We'll review your website and send you a written report covering technical health, current rankings, content gaps and the three things we'd prioritise fixing first. No obligation, no sales call unless you want one.