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PPC in Sheffield

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What is PPC, and what should it actually deliver?

Most businesses that come to us have run PPC before. They ran it themselves without the time to manage it properly, or they paid an agency that set it up and left it alone. In both cases, the same problems come up - wrong keywords, no negative keyword list, no conversion tracking. Budget spent, nothing to show for it.

We'll audit your existing account at no cost, tell you exactly what's wrong and what we'd do differently. If you're starting from scratch, we'll put together a keyword and budget proposal before you spend anything. Either way, you'll know what you're getting into before you commit.

Where your ads can appear

Google Ads.

The largest paid search platform and our primary focus. We build and manage search campaigns, display campaigns, remarketing, Google Shopping and Performance Max. As a certified Google Partner, our team has passed Google's own exams - it's not a badge you buy, it's one you earn by managing campaigns to a standard Google audits directly.

Bing Ads.

Bing is often ignored but it shouldn't be. It captures a meaningful share of search traffic - particularly from business audiences and older demographics - and cost per click is typically lower than Google. We are Bing Ads Professionals and run Bing campaigns alongside Google for clients where the data supports it.

Social ads.

We run paid campaigns on LinkedIn, Facebook and Instagram. LinkedIn is the strongest option for B2B - you can target by job title, seniority, company size and industry. Facebook and Instagram work well for B2C businesses with a clearly defined demographic. We advise on which platform is right for your goals rather than defaulting to all three.

Ash - PPC expert

The mistakes we fix

What goes wrong in most PPC accounts.

After auditing hundreds of accounts, the same issues come up again and again. These are the three most common:

  • Broad match keywords without negative lists - ads appearing for searches that have nothing to do with your business. Budget spent before a relevant click lands.
  • No conversion tracking, or the wrong goal set - without knowing what the campaign is generating, Google optimises in the wrong direction. Spend increases. Leads don't.
  • Set and forget management - PPC needs weekly attention. Bids shift, competitors change, search trends move. An account that isn't actively managed drifts.

We fix these before any new campaign goes live - and if they're in your existing account, the audit will find them.

PPC managemnet service

How we manage campaigns

What ongoing PPC management actually looks like.

A lot of agencies set up a campaign and call that the job. Management for us means something different.

  • Weekly account reviews - bids adjusted, search terms checked, underperforming ads paused
  • Negative keyword list built and maintained from week one
  • Conversion tracking set up and verified before launch - calls, form fills, purchases
  • Ad copy tested continuously - headline variants, CTAs, offers
  • Budget allocated dynamically - more to what's converting, less to what isn't
  • Monthly report covering leads and conversions, not just impressions and clicks
  • Quarterly strategy review - platform mix, budget levels, seasonal patterns

Our process

From audit to launch to results.

Audit and research.

We review your existing account if you have one, or research the keyword landscape from scratch. We look at competition, search volumes, seasonal patterns and what a realistic budget needs to be to compete. You see this before you commit to anything.

Campaign build.

Campaigns structured around your product or service categories. Keywords and negative keywords built before launch, not as an afterthought. Ad copy written and tested from day one. Conversion tracking set up and verified. Landing pages reviewed - if they need work, we'll say so before the campaign goes live.

Launch and early learning.

The first two to four weeks are where we learn the most. Which keywords convert, which waste budget, what the actual cost per lead looks like. We watch closely and act quickly. Most campaigns look quite different at week four than they did at week one.

Ongoing management and reporting.

Weekly reviews, monthly reporting. You see exactly what your budget generated - not just how many people clicked, but how many called, filled in a form or made a purchase. If something isn't working, we tell you and we change it.

Digital Marketing Sheffield

Why Web & Roll

Why Sheffield businesses work with us for PPC.

  • Google Partner certified - our team passes Google's own exams and our accounts are audited to their standards
  • Bing Ads Professional - we run both platforms and advise honestly on which makes sense for your goals
  • The account is yours - full ownership and access at all times, no lock-in
  • Fixed management fee - our incentive is campaign performance, not growing your spend
  • We manage SEO and web design alongside PPC - your paid and organic presence work together
  • You deal with the team managing your account, not an account manager passing messages

Our work

PPC campaigns that delivered.

Here are a few of the businesses we have helped grow through paid search across Sheffield, Yorkshire and beyond.

Who we work with

PPC for every sector.

We have run PPC campaigns across trades, healthcare, legal, eCommerce, hospitality and professional services. Different sectors have different cost per click landscapes and different conversion patterns - we bring that context to every campaign we build.

5.0 / 5 on Google
We’ve worked with Web & Roll for several years, looking after our website, SEO and online presence, and the results have made a huge difference to our business. Ian, Tom and the team understand what we’re trying to achieve, are always on hand when needed and genuinely care about helping our business grow. Our website and Google presence are now a major source of enquiries for AMPM Property Maintenance. A brilliant Sheffield company and a team we trust completely. Highly recommended. ⭐⭐⭐⭐⭐
Am Pm
We’ve worked with Web and Roll across both SEO and consultancy partnerships and have always found them incredibly knowledgeable, proactive and on the ball. They’re consistently ahead of the latest trends and developments, bringing fresh ideas and valuable insight that genuinely helps us stay one step ahead. The team are responsive, easy to work with and always happy to offer advice when needed. A great company to work alongside and a partnership we really value. Highly recommended!
MorfittSmith Estate & Letting Agent
Great work from the boys at web & roll. We’ve had our new website designed, tweaked and constantly worked on until we got exactly what we wanted. A big thanks!
Russ Lees
Albert Carroll
Had an e-commerce site that wasn’t working correctly. They offered advice and helped us move to a different platform. Thanks so much!
Ellen Carroll
Anybody looking for a website marketing company this is the only company you need to deal with. These guys Ian and Tom know what they’re doing. Very very good and knowledgeable and don’t just take your money and do nothing in return they give excellent service. I was recommended to these guys after going through a very bad experience with another company and I wish I’d found them sooner. Nothing is too much trouble and there always there when I need advice and guidance. I’d give 10 stars if I could!!⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
Julie Darby
Max White
We are thrilled with our new website! Excellent collaboration; we had a concept for our new website, and we achieved it and more. With its excellent modern design and quick loading speed, this has advanced our company. We were able to make sure we didn't overlook anything that could significantly improve our enquiries thanks to Web and Roll.
Kathy White
Fantastic job all around! Great person to work with, everything finished to a high standard. Didn’t just complete the work we sent across but also suggested improvements throughout where he could see fit. You can’t ask for more at all
Callum H
I have worked with Ian and Tom for a number of years. They have always been very helpful, explaining everything clearly and responding quickly. Wouldn't hesitate to recommend to others. Steph
Steph Stepney
We have had a long-standing relationship with Web & Roll for several years. They have always been prompt in their response, extremely helpful, and possess great knowledge in their field. They have a clear understanding of our work, priorities, and requirements. For all our web development and online marketing needs, they have proved to be our go-to team. We firmly believe that we have found a committed partner who is always ready to support us and deliver on our online needs.
Antony Scott
A very dedicated team and very professional with great results
Bookings Door 2 Door
Ian created my website a couple of years ago now and did a great job in advising me what to put in it. Since the website went live I’ve had hundreds of enquiries. I would definitely recommend this company if you’re thinking of creating a new website.
Lee Kettlewell
Would definitely recommend thanks if you need any help regarding website problems this company is fantastic went through it on the phone much appreciated
Martin Dickinson
Highly recommend. If you are struggling with anything relating to your website. Professional, excellent communication, great attention to detail and will speak to you on the telephone.
Stella Eden
Brilliant, can’t thank them enough so easy to work with highly recommend
George Baird
Tom and Ian did a great job of designing a new website for our business and providing general advice on how to increase our online presence. In the first month we have seen a marked increase in website traffic and average session duration, and a reduction in bounce rate. We have also received significantly more job applications, new business enquiries and general enquires through our new site compared with our old one.
Kayleigh Overend
We initially used Web and Roll for an SEO campaign which was very successful in achieving our aims. Following on from this Web and Roll have also designed us a new website which we are very pleased with, and run further marketing claims over Google and Facebook. Everyone we have dealt with has been responsive, knowledgeable and professional and we have been very happy with the results.
David Stebbings
Tom and Ian have been first class helping us set up our website and advising us on ongoing SEO and Google Ad campaigns. I recommend them to everyone struggling to get a great website up and running.
Chris
We have used Web and Roll for assistance with a Google Adwords account. I was sceptical at first as I was running it myself, but they clearly know what to do better than I did and I am getting a load more enquiries coming through than I was before. Would definitely recommend
Lee Drummond
Ian and Tom helped me bring my idea alive despite me knowing zero about web design. Approachable, enthusiastic and patient, all great qualities that helped me navigate my way into the unknown world of setting up my own business. They made it seem less scary, and worked with me at my pace, and with my time zone! Come to Florida Ian and Tom first rounds on me. Professional, quality and very reasonably priced. Will absolutely recommend. 5 stars from me.
Zoe Rosai
Tom and Ian not only created my lovely web site, but they are on hand to answer all my daft questions. Thank you.
Jen Coldwell
Absolutely fantastic service buy Tom and Ian. I couldn't ask for better people to make my site for my business for me, they were both constantly In touch and giving creative ideas and advice! Would highly recommend using these again as they were very fast and the cheapest price around....cheers lads.
Gmanp
Tom is amazing! He built me a new site and used key words and marketing that has changed my sales and my ranking on google substantially! l asked Tom if he could get me on the first page of google and he has done that where no one else could before. His rates are reasonable, he is friendly and professional and I highly recommend him!
Rowena Davies

Free PPC audit

Get a free audit of your existing campaigns.

If you're already running Google Ads or Bing Ads, we'll review your account and send you a written report. If you're starting fresh, we'll put together a keyword and budget proposal. No obligation, no sales call unless you ask for one.

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Common Questions

PPC Sheffield. FAQs.

The questions we get asked most often by businesses considering a paid search campaign. If yours isn't here, drop us a message and we'll get back to you.

Useful Links

What else we do.