I ran a PPC campaign before and it didn't work. Why would this be different?

Usually when we ask what went wrong, we find the campaign was self-managed without the time to do it properly, or an agency set it up and didn't touch it again. The same avoidable mistakes were there - wrong keywords, no negative list, no conversion tracking. We audit before we touch anything, so we know exactly what went wrong and what needs fixing.

How much should I spend on Google Ads?

It depends on your market. Some industries have high cost per click and need meaningful budget to compete - others don't. We'll give you a realistic picture of what budget is needed to be visible in your specific market before you commit to anything. We don't guess at it.

How quickly will I see results?

Faster than SEO. Campaigns can go live within a few days and impressions start immediately. Leads typically follow within the first week once targeting is set correctly. The first month is also where we do the most learning - the campaign at month three usually looks quite different to how it launched, and performs significantly better.

Why should I run PPC alongside SEO?

SEO builds long-term organic rankings but it takes time. PPC gives you immediate visibility while those rankings build. Even businesses already ranking well organically benefit from running ads - you take up more of the search results page, you cover terms you don't rank for and you get a separate, measurable lead channel. We manage both and coordinate them.

Do you run Google Shopping campaigns?

Yes. We set up and manage Google Merchant Center and optimise Shopping campaigns for eCommerce businesses. Shopping ads tend to perform well for product-based businesses because the buyer is already past the research stage when they search.

Who owns the Google Ads account?

You do, always. We access your account via delegated permissions. If you ever move to another agency or bring it in-house, you keep everything - the account, the history, the data.

Do you run ads on Facebook, Instagram or LinkedIn?

Yes. LinkedIn is best for B2B - targeting by job title, seniority or company size. Facebook and Instagram suit B2C businesses with a defined audience. We'll advise on whether paid social makes sense alongside your search campaigns based on your goals and budget.

PPC Sheffield - Google Partner agency

Google Partner PPC agency.
Delivering results in Sheffield

We manage pay per click campaigns for businesses across Sheffield and Yorkshire. As a certified Google Partner and Bing Ads Professional, we build campaigns that bring in qualified leads at the right cost. Complete with comprehensive reporting and transaprency on spends.

0114 360 0420

Meta Certified - Media Buying Professional

Meta Certified - Digital Marketing Associate

Already running Google Ads? Get a free audit first.

What is PPC, and what should it actually deliver?

Most businesses that come to us have run PPC before. They ran it themselves without the time to manage it properly, or they paid an agency that set it up and left it alone. In both cases, the same problems come up - wrong keywords, no negative keyword list, no conversion tracking. Budget spent, nothing to show for it.

We'll audit your existing account at no cost, tell you exactly what's wrong and what we'd do differently. If you're starting from scratch, we'll put together a keyword and budget proposal before you spend anything. Either way, you'll know what you're getting into before you commit.

Where your ads can appear

Google Ads

The largest paid search platform and our primary focus. We build and manage search campaigns, display campaigns, remarketing, Google Shopping and Performance Max. As a certified Google Partner, our team has passed Google's own exams - it's not a badge you buy, it's one you earn by managing campaigns to a standard Google audits directly.

Bing Ads

Bing is often ignored but it shouldn't be. It captures a meaningful share of search traffic - particularly from business audiences and older demographics - and cost per click is typically lower than Google. We are Bing Ads Professionals and run Bing campaigns alongside Google for clients where the data supports it.

Social ads

We run paid campaigns on LinkedIn, Facebook and Instagram. LinkedIn is the strongest option for B2B - you can target by job title, seniority, company size and industry. Facebook and Instagram work well for B2C businesses with a clearly defined demographic. We advise on which platform is right for your goals rather than defaulting to all three.

The mistakes we fix

What goes wrong in most PPC accounts.

After auditing hundreds of accounts, the same issues come up again and again. These are the three most common:

Broad match keywords without negative lists - ads appearing for searches that have nothing to do with your business. Budget spent before a relevant click lands.
No conversion tracking, or the wrong goal set - without knowing what the campaign is generating, Google optimises in the wrong direction. Spend increases. Leads don't.
Set and forget management - PPC needs weekly attention. Bids shift, competitors change, search trends move. An account that isn't actively managed drifts.

We fix these before any new campaign goes live - and if they're in your existing account, the audit will find them.

See a recent project

How we manage campaigns

What ongoing PPC management actually looks like.

A lot of agencies set up a campaign and call that the job. Management for us means something different.

Weekly account reviews - bids adjusted, search terms checked, underperforming ads paused
Negative keyword list built and maintained from week one
Conversion tracking set up and verified before launch - calls, form fills, purchases
Ad copy tested continuously - headline variants, CTAs, offers
Budget allocated dynamically - more to what's converting, less to what isn't
Monthly report covering leads and conversions, not just impressions and clicks
Quarterly strategy review - platform mix, budget levels, seasonal patterns

See a recent project

Our process

From audit to launch to results.

Audit and research

We review your existing account if you have one, or research the keyword landscape from scratch. We look at competition, search volumes, seasonal patterns and what a realistic budget needs to be to compete. You see this before you commit to anything.

Campaign build

Campaigns structured around your product or service categories. Keywords and negative keywords built before launch, not as an afterthought. Ad copy written and tested from day one. Conversion tracking set up and verified. Landing pages reviewed - if they need work, we'll say so before the campaign goes live.

Launch and early learning

The first two to four weeks are where we learn the most. Which keywords convert, which waste budget, what the actual cost per lead looks like. We watch closely and act quickly. Most campaigns look quite different at week four than they did at week one.

Ongoing management and reporting

Weekly reviews, monthly reporting. You see exactly what your budget generated - not just how many people clicked, but how many called, filled in a form or made a purchase. If something isn't working, we tell you and we change it.

Why Web & Roll

Why Sheffield businesses work with us for PPC.

Google Partner certified - our team passes Google's own exams and our accounts are audited to their standards
Bing Ads Professional - we run both platforms and advise honestly on which makes sense for your goals
The account is yours - full ownership and access at all times, no lock-in
Fixed management fee - our incentive is campaign performance, not growing your spend
We manage SEO and web design alongside PPC - your paid and organic presence work together
You deal with the team managing your account, not an account manager passing messages

See a recent project

Our work

PPC campaigns that delivered.

Here are a few of the businesses we have helped grow through paid search across Sheffield, Yorkshire and beyond.

Case Study - Mansfield Fireplace & Stove Centre - Chesterfield Media Wall

Mansfield Fireplace & Stove Centre

A complete digital overhaul for a family-run fireplace and stove specialist — delivering an 8x increase in organic traffic, 6x growth in keyword rankings and a tripling of showroom footfall through web design, SEO and targeted PPC.

8xOrganic Traffic

6xKeyword Rankings

See all projects

Who we work with

PPC for every sector.

We have run PPC campaigns across trades, healthcare, legal, eCommerce, hospitality and professional services. Different sectors have different cost per click landscapes and different conversion patterns - we bring that context to every campaign we build.

Dentists

We build websites for dental practices across Yorkshire and the UK. Online booking integration, treatment pages built to rank and local SEO that brings new patients through the door.

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Care Homes & Supported Living

We build websites and run digital marketing for care homes and supported living providers - CQC compliance, family-focused design and digital marketing that generates enquiries from families researching care options.

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Estate agent web design & digital agency

Estate Agents

We build websites and run digital marketing for estate agents - property search integration, local SEO and digital marketing that generates valuations and landlord instructions.

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Recruitment

We build websites and run digital marketing for recruitment agencies - professional platforms that attract clients, engage candidates and grow your agency's online presence.

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Accountants

We build websites and run digital marketing for accountants and accounting practices - professional online presence, service pages that rank and digital marketing that generates new client enquiries.

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Fabrication & Manufacturing

We build websites and run digital marketing for fabrication and manufacturing businesses - capability showcases, technical content and digital marketing that generates qualified B2B enquiries.

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Engineering

We build websites and run digital marketing for engineering businesses - professional online presence, technical content that builds credibility and digital marketing that generates qualified enquiries.

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Roofing

We build websites and run digital marketing for roofing businesses - local SEO, Google Ads and bespoke sites that generate enquiries and keep your team busy year-round.

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Builders & Construction

We build websites and run digital marketing for builders and construction businesses - local SEO, Google Ads and project portfolios that win more work.

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Electricians

We build websites and run digital marketing for electricians - local SEO, Google Ads and bespoke websites that generate enquiries and keep your team busy.

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Plumbers

We build websites and run digital marketing for plumbing businesses - local SEO, Google Ads and bespoke websites that generate enquiries and keep your diary full.

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Solicitors

We design and build websites for solicitors and law firms across the UK. SRA compliance built in, practice area pages structured to rank, and a site that turns prospective clients into instructions.

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See all sectors

5.0 / 5 on Google

“Had an e-commerce site that wasn’t working correctly. They offered advice and helped us move to a different platform. Thanks so much!”

Ellen Carroll

“Anybody looking for a website marketing company this is the only company you need to deal with. These guys Ian and Tom know what they’re doing. Very very good and knowledgeable and don’t just take your money and do nothing in return they give excellent service. I was recommended to these guys after going through a very bad experience with another company and I wish I’d found them sooner. Nothing is too much trouble and there always there when I need advice and guidance. I’d give 10 stars if I could!!⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️”

Julie Darby

“We are thrilled with our new website! Excellent collaboration; we had a concept for our new website, and we achieved it and more. With its excellent modern design and quick loading speed, this has advanced our company. We were able to make sure we didn't overlook anything that could significantly improve our enquiries thanks to Web and Roll.”

Kathy White

“We have had a long-standing relationship with Web & Roll for several years. They have always been prompt in their response, extremely helpful, and possess great knowledge in their field. They have a clear understanding of our work, priorities, and requirements. For all our web development and online marketing needs, they have proved to be our go-to team. We firmly believe that we have found a committed partner who is always ready to support us and deliver on our online needs.”

Antony Scott

“Ian and Tom helped me bring my idea alive despite me knowing zero about web design. Approachable, enthusiastic and patient, all great qualities that helped me navigate my way into the unknown world of setting up my own business. They made it seem less scary, and worked with me at my pace, and with my time zone! Come to Florida Ian and Tom first rounds on me. Professional, quality and very reasonably priced. Will absolutely recommend. 5 stars from me.”

Zoe Rosai

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Free PPC audit

Get a free audit of your existing campaigns.

If you're already running Google Ads or Bing Ads, we'll review your account and send you a written report. If you're starting fresh, we'll put together a keyword and budget proposal. No obligation, no sales call unless you ask for one.

Common Questions

PPC Sheffield FAQs.

The questions we get asked most often by businesses considering a paid search campaign. If yours isn't here, drop us a message and we'll get back to you.

Useful Links

Google Partner PPC agency.
Delivering results in Sheffield