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Solicitor web design & digital agency

The problem with most law firm websites

Why most law firm websites fail to generate instructions.

Most solicitor websites are treated as a digital brochure - a place to list practice areas and put a phone number. In a market where prospective clients are comparing three or four firms before they make contact, that approach loses instructions before you ever speak to the client.

The firms generating enquiries online have websites that do specific things well: they load fast, they display the right trust signals prominently, they make it easy to understand which solicitor handles which type of matter, and they have a clear, low-friction way to get in touch. That's what we build.

What we build

What a Web & Roll law firm website includes.

SRA compliance built in

The SRA Transparency Rules require your website to include a clickable SRA digital badge in a prominent position, your SRA authorisation number, complaint handling information including Legal Ombudsman contact details, and pricing transparency for specified practice areas. We build these elements in correctly from the start. Firms have been fined for non-compliance - it's not worth the risk of getting it wrong.

Solicitor and team profiles

Individual profiles for each solicitor and fee earner - professional photography, areas of law, qualifications and accreditations. Prospective clients want to know who they'll be dealing with before they call. Firms with properly built team pages consistently generate more enquiries than those without.

Practice area pages built to rank and convert

Each area of law your firm handles needs its own dedicated page - detailed enough to answer the questions a prospective client has, structured to rank for the searches they're making, and written to build confidence rather than just describe the service. We write or advise on content for each practice area page.

Lead capture built for legal enquiries

Short, focused contact forms that ask for the right information without creating unnecessary friction. Every additional field reduces submission rates - we build forms that capture what you need to qualify the lead without putting people off before they've submitted. Click-to-call on mobile, live chat integration where appropriate.

Pricing transparency where required

For practice areas where the SRA requires pricing information - residential conveyancing, employment tribunals, immigration, probate and others - we structure that information clearly and correctly. Done right, pricing transparency builds confidence rather than losing clients on cost.

Accreditation and award display

Lexcel accreditation, Law Society panel memberships, specialist quality marks and any awards your firm holds. Displayed prominently and linked correctly. These signals matter to prospective clients evaluating whether to instruct you.

Main

Getting found online

SEO and digital marketing for solicitors.

Legal search terms are competitive. "Solicitor Sheffield", "conveyancing solicitors near me", "employment law advice Yorkshire" - the firms appearing at the top of those results are getting instructions that others are missing. Most law firms are not investing seriously in SEO, which means the opportunity for those that do is significant.

We run SEO campaigns for law firms covering local search optimisation, Google Business Profile management, practice area content and technical SEO. We also run Google Ads campaigns for practice areas where immediate visibility matters - personal injury, immigration, family law and conveyancing are all areas where PPC can deliver a strong return.

  • Local SEO for your location and practice areas
  • Google Business Profile setup and management
  • Practice area pages written and optimised for search
  • Google Ads for high-intent legal search terms
  • Review strategy for Google and ReviewSolicitors

Our work

We have worked with law firms and legal practices across Yorkshire and the wider UK, building websites and running campaigns that generate instructions.

5.0 / 5 on Google
Had an e-commerce site that wasn’t working correctly. They offered advice and helped us move to a different platform. Thanks so much!
Ellen Carroll
Anybody looking for a website marketing company this is the only company you need to deal with. These guys Ian and Tom know what they’re doing. Very very good and knowledgeable and don’t just take your money and do nothing in return they give excellent service. I was recommended to these guys after going through a very bad experience with another company and I wish I’d found them sooner. Nothing is too much trouble and there always there when I need advice and guidance. I’d give 10 stars if I could!!⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
Julie Darby
We are thrilled with our new website! Excellent collaboration; we had a concept for our new website, and we achieved it and more. With its excellent modern design and quick loading speed, this has advanced our company. We were able to make sure we didn't overlook anything that could significantly improve our enquiries thanks to Web and Roll.
Kathy White
We have had a long-standing relationship with Web & Roll for several years. They have always been prompt in their response, extremely helpful, and possess great knowledge in their field. They have a clear understanding of our work, priorities, and requirements. For all our web development and online marketing needs, they have proved to be our go-to team. We firmly believe that we have found a committed partner who is always ready to support us and deliver on our online needs.
Antony Scott
Ian and Tom helped me bring my idea alive despite me knowing zero about web design. Approachable, enthusiastic and patient, all great qualities that helped me navigate my way into the unknown world of setting up my own business. They made it seem less scary, and worked with me at my pace, and with my time zone! Come to Florida Ian and Tom first rounds on me. Professional, quality and very reasonably priced. Will absolutely recommend. 5 stars from me.
Zoe Rosai

Work with us

Ready to start winning more instructions online?

Tell us about your firm and what you're trying to achieve. We'll come back within one working day with an honest assessment and a plan.

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Common Questions

FAQs - web design for solicitors.

Questions we hear most often from solicitors and law firms considering a new website or digital marketing.