Digital marketing for roofers
Roofing web design & digital marketing agency.
Supporting UK trade
Roofing enquiries are almost always local and almost always urgent. A leak, storm damage, a failing flat roof - customers search Google and call the first credible business they find. We help roofing businesses be that business, with a fast website, strong local SEO and Google Ads that capture demand as it happens.
How roofing customers find you
Roofing leads are local, urgent and ready to convert.
"Roofer near me", "emergency roof repair Sheffield", "flat roof replacement Barnsley" - people searching these terms need help now or are planning a significant piece of work. Either way, the roofing businesses appearing for these searches are getting the calls.
Roofing is one of the trades where local SEO and Google Ads work particularly well together. Organic rankings build long-term visibility. Ads capture the urgent, high-intent searches where speed matters. Running both means you're visible for planned and emergency work simultaneously.
Getting found online
SEO and Google Ads for roofing businesses.
Organic SEO and Google Ads work best for roofing when they're run together - organic for long-term visibility, ads for capturing urgent demand immediately. We manage both and coordinate them so your budget works as efficiently as possible.
- Google Business Profile setup and optimisation
- Local SEO for your service area and specific roofing services
- Google Ads capturing urgent and planned roofing searches
- Storm damage and emergency repair landing pages
- Review strategy for Google and Checkatrade
ClearAIR PIV
A new website and full digital marketing strategy for a growing PIV installation business — built around location-led SEO and a content architecture designed to generate leads across a rapidly expanding service area covering 40+ towns and cities.
Threepwood Consulting
A complete website redesign and bespoke 3D visualisation project for a leading power engineering consultancy - helping Threepwood Consulting present highly technical services to a global client base with the clarity, authority and visual quality their reputation demands.
Mansfield Fireplace & Stove Centre
A complete digital overhaul for a family-run fireplace and stove specialist — delivering an 8x increase in organic traffic, 6x growth in keyword rankings and a tripling of showroom footfall through web design, SEO and targeted PPC.
“Had an e-commerce site that wasn’t working correctly. They offered advice and helped us move to a different platform. Thanks so much!”
“Anybody looking for a website marketing company this is the only company you need to deal with. These guys Ian and Tom know what they’re doing. Very very good and knowledgeable and don’t just take your money and do nothing in return they give excellent service. I was recommended to these guys after going through a very bad experience with another company and I wish I’d found them sooner. Nothing is too much trouble and there always there when I need advice and guidance. I’d give 10 stars if I could!!⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️”
“We are thrilled with our new website! Excellent collaboration; we had a concept for our new website, and we achieved it and more. With its excellent modern design and quick loading speed, this has advanced our company. We were able to make sure we didn't overlook anything that could significantly improve our enquiries thanks to Web and Roll.”
“We have had a long-standing relationship with Web & Roll for several years. They have always been prompt in their response, extremely helpful, and possess great knowledge in their field. They have a clear understanding of our work, priorities, and requirements. For all our web development and online marketing needs, they have proved to be our go-to team. We firmly believe that we have found a committed partner who is always ready to support us and deliver on our online needs.”
“Ian and Tom helped me bring my idea alive despite me knowing zero about web design. Approachable, enthusiastic and patient, all great qualities that helped me navigate my way into the unknown world of setting up my own business. They made it seem less scary, and worked with me at my pace, and with my time zone! Come to Florida Ian and Tom first rounds on me. Professional, quality and very reasonably priced. Will absolutely recommend. 5 stars from me.”
Ready to get more roofing leads online?
Ready to start winning more jobs online?
Tell us about your business and your service area. We'll come back within one working day with an honest plan.