Scooby Clinic Chesterfield
A long-term website and digital marketing partnership with Scooby Clinic in Chesterfield. After designing their original website, we returned seven years later to deliver a complete redesign, building on the strong relationship established with the customer over that time.
The
Challenge.
Scooby Clinic is one of the UK’s leading performance vehicle specialists, based near Chesterfield in Derbyshire. Established in 1989, the experienced team specialises in Subaru vehicles while providing servicing, diagnostics, performance tuning, ECU mapping, engine builds, rolling road testing and bodywork for a wide range of performance cars.
We originally designed the Scooby Clinic website seven years ago, creating a professional online presence that helped communicate the company’s expertise, extensive facilities and international reputation. As the business and digital landscape evolved, the website required a complete redesign to bring its appearance, structure and performance up to date.
Building on our long-term relationship with the team, we redesigned the website to showcase Scooby Clinic’s full range of services and specialist knowledge more effectively. The new site provides a stronger platform for the business while making it easier for performance car owners to explore its capabilities and request a quote online.
Key challenges
An Ageing Website
The original website had served Scooby Clinic well for seven years but needed a complete redesign to meet modern expectations for appearance, performance and usability.
Extensive Services to Present
Servicing, diagnostics, tuning, ECU mapping, engine builds, rolling road testing and bodywork all needed to be organised clearly and made easy to explore.
Specialist Expertise to Communicate
The website needed to reflect the team’s extensive technical knowledge, decades of experience and reputation within the Subaru and performance vehicle community.
Broader Performance Car Audience
While Subaru remains the company’s specialist marque, the website also needed to make clear that Scooby Clinic works with a wide range of performance vehicles.
Improving the Enquiry Journey
Visitors needed a straightforward route from researching individual services to contacting the team or requesting an online quote.
Our
Approach.
The project was structured around three primary workstreams: completely redesigning the website, restructuring Scooby Clinic’s extensive range of specialist services, and creating a clearer customer journey that showcases the team’s expertise while generating more online quote requests.
The approach
Complete Website Redesign
The original website we developed seven years earlier was completely redesigned to give Scooby Clinic a more modern, professional digital presence. The new design better reflects the company’s reputation, specialist expertise and position within the performance vehicle industry.
Service Structure & Content
Scooby Clinic’s extensive capabilities were organised into clear service areas covering servicing and diagnostics, performance tuning, ECU mapping, engine builds, rolling road testing, bodywork and road, race and rally preparation. This makes it easier for customers to find the expertise they need.
Customer Journey & Enquiries
The website structure and navigation were improved to guide visitors from researching a service through to contacting the team. Clear calls to action and an online quote facility provide a straightforward route for performance vehicle owners to make an enquiry.
The
Results.
The redesigned website gave Scooby Clinic a modern, professional digital presence that reflects its specialist expertise, extensive facilities and reputation within the performance vehicle industry, while making it easier for customers to explore services and request a quote.
Outcomes
Services Clearly Presented
The company’s extensive capabilities are organised into dedicated service areas, making it easier for customers to find the right support for their vehicle.
Modernised Digital Presence
Scooby Clinic now has a modern, professional website that reflects its reputation as one of the UK’s leading Subaru and performance vehicle specialists.
Stronger Industry Positioning
The redesigned website showcases Scooby Clinic’s decades of experience, specialist knowledge and ability to work on road, race and rally vehicles.
Improved Enquiry Journey
Clear navigation, focused service pages and an online quote facility make it easier for visitors to explore the business and submit an enquiry.
Client
Feedback.
Web & Roll originally built our website seven years ago, and we had no hesitation in asking Ian and Tom to redesign it when the time came. They understand our business, the services we provide and the specialist market we operate in. The new website looks excellent, presents Scooby Clinic properly and makes it much easier for customers to explore what we do and request a quote. We’ve built a strong working relationship over the years and have always found the team straightforward, reliable and easy to deal with
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