Who we are

About
Web & Roll

We are a web design and digital marketing agency based at Electric Works in Sheffield. Since 2017 we have been helping businesses across Yorkshire and the UK build a stronger online presence - through websites that perform, SEO campaigns that build lasting visibility and digital marketing that generates real results.

0114 360 0420

How it started

How we got here.

Tom and Ian started Web & Roll in early 2017 after working together for several years. Long enough to know how they wanted to do things - and just as importantly, how they didn't.

The idea was straightforward. Do great work, be honest with clients, don't overpromise and build long-term relationships rather than chasing one-off projects. That's still how we operate. The team has grown, the services have expanded significantly - particularly into AI solutions and advanced development - but the fundamentals haven't changed.

We're based at Electric Works on Sheffield's Digital Campus - home to some of the city's most interesting digital and creative businesses. It suits us well.

The team

The people behind the work.

Tom Barber

Creative Director

Tom started Web & Roll with Ian in 2017 and looks after the agency's strategic direction and client relationships. He's been involved in hundreds of projects across Sheffield and Yorkshire over his career - web design, digital marketing, paid search - and is a certified Google Partner professional. Outside of work he follows Leeds United with the kind of dedication that requires serious resilience, and spends his spare time keeping fit and keeping up with his two boys.

Ian Murray

Technical Director

Ian is the technical brain of the operation. He built the foundations of what Web & Roll is from a development perspective and has been the driving force behind our move into AI solutions and more complex development work. He's got a talent for solving hard technical problems cleanly and thinks carefully about how things are built - not just whether they work. When he's not working, you'll find him on a golf course or spending time with his kids.

Katie Hughes

Project Manager

Katie joined us in 2019 and keeps everything running. She sits in the middle of every project - between clients and the team, making sure things move, deadlines are hit and nothing gets dropped. She's organised, direct and genuinely cares about the outcome of every project she's involved in. She also has a sharper eye for detail than anyone else in the team, which we're grateful for regularly.

Ash

Developer

Ash joined in 2020 and has been a core part of how we build things ever since. Strong across front-end and full-stack development with a particular depth in React and Next.js. He writes code that other developers can understand and maintain - which matters more than most clients realise, and is rarer than it should be.

Danielle Lanae

Designer

Danielle joined us in 2025 and hit the ground running. She leads the visual direction on design-heavy projects and brings a fresh perspective to how things look and feel. She works closely with the development team and with clients to make sure the design actually survives contact with the real world - which is the part that matters.

Gus

Chief Morale Officer

Gus has been with us for years and has never missed a day. He supervises lunch, greets anyone who drops by and provides moral support during the difficult bits. Widely regarded as the most popular member of the team and we're not going to argue with that.

Where we are

Based in Sheffield, working across the UK.

We're based at Electric Works on Sheffield's Digital Campus and work with clients across Yorkshire and the UK. Most of our client relationships run entirely remotely - calls, shared documents, screen shares - and it works perfectly well. Where clients prefer to meet in person, we make it happen.

We're a Google Partner agency and Bing Ads Professional, and members of SCOCOM - Sheffield's digital and creative industry body. We've been a Sheffield agency since 2017 and that's not changing.

Work with us

Want to work with us - or for us?

If you've got a project in mind, get in touch and we'll come back to you within one working day. If you're interested in joining the team, send your CV and a note about what you do to info@webandroll.co.uk