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Recruitment agency web design & digital agency

The recruitment digital challenge

Your website needs to work for clients and candidates.

Most recruitment websites try to do too much and end up serving neither audience well. Clients need to understand quickly what sectors you specialise in, what your process looks like and why they should trust you with their hiring. Candidates need to find relevant jobs easily, understand what working with you looks like and feel confident submitting their details.

Getting this balance right - clear navigation, targeted content and distinct pathways for each audience - is what we focus on for recruitment clients. A website that serves both audiences properly is a consistent source of new client enquiries and candidate registrations.

What we build

What a Web & Roll recruitment website includes.

Sector specialisation pages.

Dedicated pages for each sector or discipline you recruit in. Clients want to know you understand their market. Candidates want to know you have roles in their field. Sector pages serve both and give you the best chance of ranking for sector-specific recruitment searches.

Job listing integration.

A live job board integrated with your existing ATS or vacancy management system. Candidates can search, filter and apply directly from your website - no friction, no outdated listings. We integrate with the major platforms and build custom solutions where needed.

Client pathway.

A clear, professional pathway for businesses looking to hire - what sectors you cover, what your process looks like, what makes you different. Structured to generate client enquiries from businesses that are actively looking for recruitment support.

Candidate pathway.

A clear, confidence-building experience for candidates - how to register, what to expect from the process, testimonials from placed candidates. Structured to encourage registrations from the right candidates for your sectors.

Team profiles.

Profiles for each consultant by sector or specialism. Clients and candidates both want to know who they'll be dealing with. Professional profiles build credibility and make your team an asset rather than an afterthought.

Testimonials and case studies.

Client testimonials, candidate success stories and placement case studies displayed throughout the site. Social proof is particularly powerful in recruitment where the relationship between agency, client and candidate is everything.

Main

Getting found online

SEO and digital marketing for recruitment agencies.

Recruitment search covers two distinct audiences. Client-facing searches - "engineering recruitment agency Sheffield", "legal recruiter Yorkshire" - need different content and different SEO strategy to candidate-facing searches - "engineering jobs Sheffield", "finance jobs Yorkshire". We build SEO strategies that target both.

  • Google Business Profile setup and optimisation
  • Client-focused local SEO by sector and location
  • Candidate-facing job and sector page SEO
  • Google Ads targeting both client and candidate searches
  • LinkedIn presence and paid social for B2B client acquisition

Our work

Recruitment and professional services projects we have delivered.

Here are a few of the businesses we have worked with across Yorkshire and the wider UK.

5.0 / 5 on Google
We’ve worked with Web & Roll for several years, looking after our website, SEO and online presence, and the results have made a huge difference to our business. Ian, Tom and the team understand what we’re trying to achieve, are always on hand when needed and genuinely care about helping our business grow. Our website and Google presence are now a major source of enquiries for AMPM Property Maintenance. A brilliant Sheffield company and a team we trust completely. Highly recommended. ⭐⭐⭐⭐⭐
Am Pm
We’ve worked with Web and Roll across both SEO and consultancy partnerships and have always found them incredibly knowledgeable, proactive and on the ball. They’re consistently ahead of the latest trends and developments, bringing fresh ideas and valuable insight that genuinely helps us stay one step ahead. The team are responsive, easy to work with and always happy to offer advice when needed. A great company to work alongside and a partnership we really value. Highly recommended!
MorfittSmith Estate & Letting Agent
Great work from the boys at web & roll. We’ve had our new website designed, tweaked and constantly worked on until we got exactly what we wanted. A big thanks!
Russ Lees
Albert Carroll
Had an e-commerce site that wasn’t working correctly. They offered advice and helped us move to a different platform. Thanks so much!
Ellen Carroll
Anybody looking for a website marketing company this is the only company you need to deal with. These guys Ian and Tom know what they’re doing. Very very good and knowledgeable and don’t just take your money and do nothing in return they give excellent service. I was recommended to these guys after going through a very bad experience with another company and I wish I’d found them sooner. Nothing is too much trouble and there always there when I need advice and guidance. I’d give 10 stars if I could!!⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
Julie Darby
Max White
We are thrilled with our new website! Excellent collaboration; we had a concept for our new website, and we achieved it and more. With its excellent modern design and quick loading speed, this has advanced our company. We were able to make sure we didn't overlook anything that could significantly improve our enquiries thanks to Web and Roll.
Kathy White
Fantastic job all around! Great person to work with, everything finished to a high standard. Didn’t just complete the work we sent across but also suggested improvements throughout where he could see fit. You can’t ask for more at all
Callum H
I have worked with Ian and Tom for a number of years. They have always been very helpful, explaining everything clearly and responding quickly. Wouldn't hesitate to recommend to others. Steph
Steph Stepney
We have had a long-standing relationship with Web & Roll for several years. They have always been prompt in their response, extremely helpful, and possess great knowledge in their field. They have a clear understanding of our work, priorities, and requirements. For all our web development and online marketing needs, they have proved to be our go-to team. We firmly believe that we have found a committed partner who is always ready to support us and deliver on our online needs.
Antony Scott
A very dedicated team and very professional with great results
Bookings Door 2 Door
Ian created my website a couple of years ago now and did a great job in advising me what to put in it. Since the website went live I’ve had hundreds of enquiries. I would definitely recommend this company if you’re thinking of creating a new website.
Lee Kettlewell
Would definitely recommend thanks if you need any help regarding website problems this company is fantastic went through it on the phone much appreciated
Martin Dickinson
Highly recommend. If you are struggling with anything relating to your website. Professional, excellent communication, great attention to detail and will speak to you on the telephone.
Stella Eden
Brilliant, can’t thank them enough so easy to work with highly recommend
George Baird
Tom and Ian did a great job of designing a new website for our business and providing general advice on how to increase our online presence. In the first month we have seen a marked increase in website traffic and average session duration, and a reduction in bounce rate. We have also received significantly more job applications, new business enquiries and general enquires through our new site compared with our old one.
Kayleigh Overend
We initially used Web and Roll for an SEO campaign which was very successful in achieving our aims. Following on from this Web and Roll have also designed us a new website which we are very pleased with, and run further marketing claims over Google and Facebook. Everyone we have dealt with has been responsive, knowledgeable and professional and we have been very happy with the results.
David Stebbings
Tom and Ian have been first class helping us set up our website and advising us on ongoing SEO and Google Ad campaigns. I recommend them to everyone struggling to get a great website up and running.
Chris
We have used Web and Roll for assistance with a Google Adwords account. I was sceptical at first as I was running it myself, but they clearly know what to do better than I did and I am getting a load more enquiries coming through than I was before. Would definitely recommend
Lee Drummond
Ian and Tom helped me bring my idea alive despite me knowing zero about web design. Approachable, enthusiastic and patient, all great qualities that helped me navigate my way into the unknown world of setting up my own business. They made it seem less scary, and worked with me at my pace, and with my time zone! Come to Florida Ian and Tom first rounds on me. Professional, quality and very reasonably priced. Will absolutely recommend. 5 stars from me.
Zoe Rosai
Tom and Ian not only created my lovely web site, but they are on hand to answer all my daft questions. Thank you.
Jen Coldwell
Absolutely fantastic service buy Tom and Ian. I couldn't ask for better people to make my site for my business for me, they were both constantly In touch and giving creative ideas and advice! Would highly recommend using these again as they were very fast and the cheapest price around....cheers lads.
Gmanp
Tom is amazing! He built me a new site and used key words and marketing that has changed my sales and my ranking on google substantially! l asked Tom if he could get me on the first page of google and he has done that where no one else could before. His rates are reasonable, he is friendly and professional and I highly recommend him!
Rowena Davies

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Common questions

FAQs - web design and digital marketing for recruitment agencies.

Questions we hear most often from recruitment agencies considering a new website or digital marketing.