Leedum Ltd
A complete website redesign, SEO copywriting and managed hosting project for a specialist automotive and upholstery component manufacturer, helping Leedum showcase its extensive product range, technical capabilities and more than 70 years of industry experience.
The
Challenge.
Leedum Ltd is a family-run manufacturer based in Eyam in the Derbyshire Peak District. Established in 1950, the company has more than 70 years of experience supplying specialist automotive trim and upholstery components, including leather and vinyl piping, plastic extrusions, seat retainers and bespoke concept piping.
With an extensive product range and specialist services including laser cutting, CNC cutting, leather splitting, skiving and embossing, Leedum needed a modern website capable of communicating its full technical offering. The existing site no longer reflected the company’s manufacturing expertise, prestigious client base or long-standing reputation across the automotive and upholstery industries.
For a specialist B2B manufacturer working with OEMs, Tier 1 suppliers and customers across multiple sectors, clear and accurate information is essential. The redesigned website needed to organise Leedum’s products, services and sector experience effectively, supported by SEO-focused copywriting and dependable managed hosting to provide a strong platform for future growth.
Key challenges
Outdated Digital Presence
The existing website no longer reflected Leedum’s manufacturing capabilities, technical expertise or reputation developed over more than 70 years.
Extensive Product Range
A broad range of piping products, plastic extrusions and specialist components needed to be organised clearly without overwhelming potential customers.
Complex Services to Explain
Technical services including laser cutting, CNC cutting, leather splitting, skiving and embossing needed to be communicated accurately and accessibly.
Multiple Industry Audiences
The website needed to appeal to decision-makers across automotive, marine, coach, campervan, luggage manufacturing and upholstery sectors.
Limited Search Visibility
The website and company had limited search visibility across the search engines and AI.
Our
Approach.
The project was structured around three primary workstreams: delivering a complete website redesign, writing detailed SEO-focused content across Leedum’s products, services and industry sectors, and providing reliable managed website hosting.
The approach
SEO Copywriting & Structure
Detailed SEO-focused content was written for Leedum’s specialist products and technical services. Dedicated pages were structured around relevant search terms while explaining complex capabilities clearly to OEMs, Tier 1 suppliers and customers across multiple industries.
Website Design & Development
A complete website redesign was delivered to give Leedum a modern, professional digital presence that reflected its manufacturing expertise and more than 70 years of industry experience. The structure was carefully planned to make its extensive range of products, services and sectors easy to explore.
Managed Website Hosting
Reliable managed hosting was provided to support the performance, security and ongoing availability of the website. This gave Leedum a dependable platform for presenting its capabilities and generating commercial enquiries.
The
Results.
The new website gave Leedum a modern, professional digital presence that reflects its manufacturing expertise, prestigious history and extensive technical capabilities while making it easier for commercial customers to explore its products and services.
Outcomes
Modern Professional Website
Leedum now has a high-quality digital presence that reflects its technical capabilities, manufacturing expertise and more than 70 years of industry experience.
Clearer Servie Navigation
The extensive range of piping products, plastic extrusions, seat retainers and specialist services is now organised into dedicated pages that are easy for potential customers to explore.
Improved Search Foundations
Detailed SEO copy and a carefully planned website structure provide stronger foundations for visibility across Leedum’s specialist products, services and target sectors.
Reliable Managed Hosting
The website is supported by dependable managed hosting, providing Leedum with a secure, stable and professionally maintained platform for future growth.
Client
Feedback.
We are thrilled with our new website! Excellent collaboration; we had a concept for our new website, and we achieved it and more. With its excellent modern design and quick loading speed, this has advanced our company. We were able to make sure we didn't overlook anything that could significantly improve our enquiries thanks to Web and Roll.
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