Web design for dentists
Dentists & dental practice web design.
Delivering results.
We build websites and supporting digital marketing campaigns for dental practices the UK. New patient acquisition, online booking, CQC compliance and a design that builds patient confidence. Delivered by our Google Partner team, all before they even walk through the door.
The patient decision
What makes patients choose one dental practice over another?
When someone moves to a new area, needs a new dentist or is considering a private or cosmetic treatment for the first time, their decision process is almost entirely digital. They search, they compare, they look at photos, they read reviews and they make a judgement about the practice before they ever call.
The practices winning new patients online have websites that feel professional and reassuring, make it easy to understand what's on offer and what it costs, show the team and the practice environment clearly, and make booking or enquiring as easy as possible. That's the brief we work to for every dental client.
Getting found online
SEO and Google Ads for dental practices.
Dental search terms in most UK towns and cities are competitive - but the volume of searches is high and the intent is strong. A patient searching "private dentist Sheffield" or "dental implants near me" is ready to book. The question is whether your practice appears when they search.
We run local SEO campaigns for dental practices covering Google Business Profile management, new patient-focused content, location-specific pages and technical SEO. For practices that want immediate visibility - particularly for higher-value treatments like implants, Invisalign or cosmetic dentistry - we run Google Ads campaigns targeted at high-intent local searches.
- Google Business Profile setup, verification and ongoing management
- Local SEO for your practice location and surrounding areas
- Treatment pages written to rank for specific dental search terms
- Google Ads for high-value treatments and new patient acquisition
- Review strategy for Google and NHS Choices
NHS and private
We work with NHS, private and mixed practices.
Whether your practice is purely private, purely NHS or a mix of both, the approach to your website and digital marketing differs. NHS practices need to communicate availability and accessibility clearly. Private practices need to build confidence around quality and value. Mixed practices need to manage both audiences without confusing either.
We have experience with all three and will build around your specific patient mix and acquisition goals.
Scooby Clinic Chesterfield
A long-term website and digital marketing partnership with Scooby Clinic in Chesterfield. After designing their original website, we returned seven years later to deliver a complete redesign, building on the strong relationship established with the customer over that time.
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MorfittSmith Hillsborough
A long-term SEO and AI-focused digital marketing campaign for a leading Sheffield estate agent based in Hillsborough. Helping MorfittSmith strengthen its local search presence through location pages, industry blogs, FAQs and Google Business Profile optimisation.
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Feline Tattoo Sheffield
A complete website redesign for Sheffield’s longest-running tattoo and piercing studio, helping Feline Tattoo reclaim its online presence, showcase its award-winning artists and present its experience through a bold, distinctive website that reflects the studio’s personality.
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Home Snagging UK
A complete website redesign and ongoing digital marketing campaign for a nationwide home snagging company, helping Home Snagging UK improve its Google rankings, reach new-build homeowners across the country and generate consistent online bookings and enquiries.
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Mayfield Alpacas Sheffield
A complete branding, website and eCommerce project for a popular Sheffield alpaca farm and animal sanctuary, helping Mayfield Alpacas showcase its visitor experiences, strengthen its online presence and accept bookings and secure payments directly through the website.
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Drainage 2000
For more than seven years, Web & Roll has supported Drainage 2000 with website development, SEO, Google Ads and social media marketing. Through a long-term digital strategy, we have helped transform their online presence and increase visibility.
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Threepwood Consulting, Manchester
A complete website redesign and bespoke 3D visualisation project for a leading power engineering consultancy - helping Threepwood Consulting present highly technical services to a global client base with the clarity, authority and visual quality their reputation demands.
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ClearAIR PIV
A new website and full digital marketing strategy for a growing PIV installation business — built around location-led SEO and a content architecture designed to generate leads across a rapidly expanding service area covering 40+ towns and cities.
Mansfield Fireplace & Stove Centre
A complete digital overhaul for a family-run fireplace and stove specialist — delivering an 8x increase in organic traffic, 6x growth in keyword rankings and a tripling of showroom footfall through web design, SEO and targeted PPC.
Leedum Ltd
A complete website redesign, SEO copywriting and managed hosting project for a specialist automotive and upholstery component manufacturer, helping Leedum showcase its extensive product range, technical capabilities and more than 70 years of industry experience.
Read more“We’ve worked with Web & Roll for several years, looking after our website, SEO and online presence, and the results have made a huge difference to our business. Ian, Tom and the team understand what we’re trying to achieve, are always on hand when needed and genuinely care about helping our business grow. Our website and Google presence are now a major source of enquiries for AMPM Property Maintenance. A brilliant Sheffield company and a team we trust completely. Highly recommended. ⭐⭐⭐⭐⭐”
“We’ve worked with Web and Roll across both SEO and consultancy partnerships and have always found them incredibly knowledgeable, proactive and on the ball. They’re consistently ahead of the latest trends and developments, bringing fresh ideas and valuable insight that genuinely helps us stay one step ahead. The team are responsive, easy to work with and always happy to offer advice when needed. A great company to work alongside and a partnership we really value. Highly recommended!”
“Great work from the boys at web & roll. We’ve had our new website designed, tweaked and constantly worked on until we got exactly what we wanted. A big thanks!”
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“Had an e-commerce site that wasn’t working correctly. They offered advice and helped us move to a different platform. Thanks so much!”
“Anybody looking for a website marketing company this is the only company you need to deal with. These guys Ian and Tom know what they’re doing. Very very good and knowledgeable and don’t just take your money and do nothing in return they give excellent service. I was recommended to these guys after going through a very bad experience with another company and I wish I’d found them sooner. Nothing is too much trouble and there always there when I need advice and guidance. I’d give 10 stars if I could!!⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️”
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“We are thrilled with our new website! Excellent collaboration; we had a concept for our new website, and we achieved it and more. With its excellent modern design and quick loading speed, this has advanced our company. We were able to make sure we didn't overlook anything that could significantly improve our enquiries thanks to Web and Roll.”
“Fantastic job all around! Great person to work with, everything finished to a high standard. Didn’t just complete the work we sent across but also suggested improvements throughout where he could see fit. You can’t ask for more at all”
“I have worked with Ian and Tom for a number of years. They have always been very helpful, explaining everything clearly and responding quickly. Wouldn't hesitate to recommend to others. Steph”
“We have had a long-standing relationship with Web & Roll for several years. They have always been prompt in their response, extremely helpful, and possess great knowledge in their field. They have a clear understanding of our work, priorities, and requirements. For all our web development and online marketing needs, they have proved to be our go-to team. We firmly believe that we have found a committed partner who is always ready to support us and deliver on our online needs.”
“A very dedicated team and very professional with great results”
“Ian created my website a couple of years ago now and did a great job in advising me what to put in it. Since the website went live I’ve had hundreds of enquiries. I would definitely recommend this company if you’re thinking of creating a new website.”
“Would definitely recommend thanks if you need any help regarding website problems this company is fantastic went through it on the phone much appreciated”
“Highly recommend. If you are struggling with anything relating to your website. Professional, excellent communication, great attention to detail and will speak to you on the telephone.”
“Brilliant, can’t thank them enough so easy to work with highly recommend”
“Tom and Ian did a great job of designing a new website for our business and providing general advice on how to increase our online presence. In the first month we have seen a marked increase in website traffic and average session duration, and a reduction in bounce rate. We have also received significantly more job applications, new business enquiries and general enquires through our new site compared with our old one.”
“We initially used Web and Roll for an SEO campaign which was very successful in achieving our aims. Following on from this Web and Roll have also designed us a new website which we are very pleased with, and run further marketing claims over Google and Facebook. Everyone we have dealt with has been responsive, knowledgeable and professional and we have been very happy with the results.”
“Tom and Ian have been first class helping us set up our website and advising us on ongoing SEO and Google Ad campaigns. I recommend them to everyone struggling to get a great website up and running.”
“We have used Web and Roll for assistance with a Google Adwords account. I was sceptical at first as I was running it myself, but they clearly know what to do better than I did and I am getting a load more enquiries coming through than I was before. Would definitely recommend”
“Ian and Tom helped me bring my idea alive despite me knowing zero about web design. Approachable, enthusiastic and patient, all great qualities that helped me navigate my way into the unknown world of setting up my own business. They made it seem less scary, and worked with me at my pace, and with my time zone! Come to Florida Ian and Tom first rounds on me. Professional, quality and very reasonably priced. Will absolutely recommend. 5 stars from me.”
“Tom and Ian not only created my lovely web site, but they are on hand to answer all my daft questions. Thank you.”
“Absolutely fantastic service buy Tom and Ian. I couldn't ask for better people to make my site for my business for me, they were both constantly In touch and giving creative ideas and advice! Would highly recommend using these again as they were very fast and the cheapest price around....cheers lads.”
“Tom is amazing! He built me a new site and used key words and marketing that has changed my sales and my ranking on google substantially! l asked Tom if he could get me on the first page of google and he has done that where no one else could before. His rates are reasonable, he is friendly and professional and I highly recommend him!”
Work with us
Ready to bring more patients through the door?
Tell us about your practice and what you want to achieve. We'll come back within one working day with an honest assessment and a plan.