Online stores built to sell
eCommerce web design service.
Growing UK business.
We build online stores for businesses that need to sell - not just look good. Fast load times, conversion-focused UX, on-site SEO from day one and a platform your team can manage without calling us every time something needs updating.
What separates
What separates a store that sells from one that doesn't.
Most eCommerce sites fail for one of three reasons. The site is too slow - a one-second delay in load time can reduce conversions by up to 7%. The checkout is too complicated - every additional step loses a percentage of buyers. Or the site isn't being found in the first place - no SEO, no Google Shopping, no paid search.
We build stores that address all three from the start. Performance is engineered in, not added later. The checkout flow is designed around how customers actually behave. And the SEO foundation is laid during the build so the store starts generating organic traffic from day one rather than six months after launch.
What's included
What every Web & Roll eCommerce build includes.
- Custom design - no shared themes, no off-the-shelf templates
- Mobile-first build tested across all devices and browsers
- Core Web Vitals compliance for fast load times and strong search performance
- On-site SEO - product pages, category pages, schema markup, sitemap
- Payment gateway integration - Stripe, PayPal, Klarna and others
- Simple stock management with API integration for fulfilment systems
- GA4 and conversion tracking set up from launch
- Three months post-launch support included as standard
- Full codebase handed over - your store, no lock-in
Custom functionality
What we have built for eCommerce clients.
Beyond the standard features you'd expect, we have developed a range of custom functionality for online stores across Sheffield and the UK:
- Dynamic pricing - products sold at a discount when more units are ordered
- Online visual builder - customers design their own custom product
- 3D product visualisations
- Automated PDF invoice and packing notice generation from order data
- Role-based discounts for trade and wholesale customers
- Custom integrations with third-party fulfilment, ERP and CRM systems
eCommerce SEO and marketing
Building the store is only half the job.
An eCommerce site that nobody can find won't generate sales regardless of how well it's built. Every store we build has SEO baked in from the start - proper product page structure, category page optimisation, schema markup for Google Shopping and a sitemap that gets your products indexed quickly.
For stores that want to accelerate growth, we also manage Google Shopping campaigns, paid search and SEO on an ongoing basis. Having the same team build the store and run the marketing means everything is set up to work together from day one.
- Google Shopping setup and management
- Product and category page SEO
- Google Ads for high-intent product searches
- Ongoing SEO to build long-term organic traffic
- Conversion rate optimisation to improve what the traffic does when it arrives
What to expect
What a well-built eCommerce site actually delivers.
A new store won't generate sales overnight. The first few weeks after launch are about indexation, initial traffic and learning how your customers behave on the site. The return builds as SEO kicks in, as paid campaigns optimise and as you learn which products and categories are driving the most revenue.
What you can realistically expect from a properly built and marketed store over six to twelve months:
- Fast, reliable performance that doesn't lose customers to slow load times or broken checkout flows
- Organic traffic building as product and category pages gain rankings
- A clear picture of where revenue is coming from across organic, paid and direct channels
- A platform your team can manage without constant developer input
- A codebase you own outright with no platform lock-in if your requirements change
ClearAIR PIV
A new website and full digital marketing strategy for a growing PIV installation business — built around location-led SEO and a content architecture designed to generate leads across a rapidly expanding service area covering 40+ towns and cities.
Threepwood Consulting
A complete website redesign and bespoke 3D visualisation project for a leading power engineering consultancy - helping Threepwood Consulting present highly technical services to a global client base with the clarity, authority and visual quality their reputation demands.
Mansfield Fireplace & Stove Centre
A complete digital overhaul for a family-run fireplace and stove specialist — delivering an 8x increase in organic traffic, 6x growth in keyword rankings and a tripling of showroom footfall through web design, SEO and targeted PPC.
Dentists
We build websites for dental practices across Yorkshire and the UK. Online booking integration, treatment pages built to rank and local SEO that brings new patients through the door.
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Care Homes & Supported Living
We build websites and run digital marketing for care homes and supported living providers - CQC compliance, family-focused design and digital marketing that generates enquiries from families researching care options.
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Estate Agents
We build websites and run digital marketing for estate agents - property search integration, local SEO and digital marketing that generates valuations and landlord instructions.
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Recruitment
We build websites and run digital marketing for recruitment agencies - professional platforms that attract clients, engage candidates and grow your agency's online presence.
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Accountants
We build websites and run digital marketing for accountants and accounting practices - professional online presence, service pages that rank and digital marketing that generates new client enquiries.
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Fabrication & Manufacturing
We build websites and run digital marketing for fabrication and manufacturing businesses - capability showcases, technical content and digital marketing that generates qualified B2B enquiries.
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Engineering
We build websites and run digital marketing for engineering businesses - professional online presence, technical content that builds credibility and digital marketing that generates qualified enquiries.
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Roofing
We build websites and run digital marketing for roofing businesses - local SEO, Google Ads and bespoke sites that generate enquiries and keep your team busy year-round.
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Builders & Construction
We build websites and run digital marketing for builders and construction businesses - local SEO, Google Ads and project portfolios that win more work.
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Electricians
We build websites and run digital marketing for electricians - local SEO, Google Ads and bespoke websites that generate enquiries and keep your team busy.
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Plumbers
We build websites and run digital marketing for plumbing businesses - local SEO, Google Ads and bespoke websites that generate enquiries and keep your diary full.
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Solicitors
We design and build websites for solicitors and law firms across the UK. SRA compliance built in, practice area pages structured to rank, and a site that turns prospective clients into instructions.
Learn more“Had an e-commerce site that wasn’t working correctly. They offered advice and helped us move to a different platform. Thanks so much!”
“Anybody looking for a website marketing company this is the only company you need to deal with. These guys Ian and Tom know what they’re doing. Very very good and knowledgeable and don’t just take your money and do nothing in return they give excellent service. I was recommended to these guys after going through a very bad experience with another company and I wish I’d found them sooner. Nothing is too much trouble and there always there when I need advice and guidance. I’d give 10 stars if I could!!⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️”
“We are thrilled with our new website! Excellent collaboration; we had a concept for our new website, and we achieved it and more. With its excellent modern design and quick loading speed, this has advanced our company. We were able to make sure we didn't overlook anything that could significantly improve our enquiries thanks to Web and Roll.”
“We have had a long-standing relationship with Web & Roll for several years. They have always been prompt in their response, extremely helpful, and possess great knowledge in their field. They have a clear understanding of our work, priorities, and requirements. For all our web development and online marketing needs, they have proved to be our go-to team. We firmly believe that we have found a committed partner who is always ready to support us and deliver on our online needs.”
“Ian and Tom helped me bring my idea alive despite me knowing zero about web design. Approachable, enthusiastic and patient, all great qualities that helped me navigate my way into the unknown world of setting up my own business. They made it seem less scary, and worked with me at my pace, and with my time zone! Come to Florida Ian and Tom first rounds on me. Professional, quality and very reasonably priced. Will absolutely recommend. 5 stars from me.”
FREE AUDIT
Is your existing store performing as well as it should?
We'll review your current store and send you a free report covering technical performance, SEO, conversion rate and what we'd prioritise fixing first. No obligation, no sales call unless you ask for one.
Web Design
We design and build bespoke, custom-coded websites for businesses across Sheffield and South Yorkshire. Every site is built to perform - fast, SEO-ready and structured to convert visitors into leads from day one.
SEO
We help businesses across Sheffield and Yorkshire climb the search rankings and stay there. Local SEO, technical foundations, content and link building - built around what your site actually needs, not a one-size-fits-all package.
PPC
Certified Google Partner managing paid search campaigns across Google Ads, Bing and social. We build campaigns that generate qualified leads without wasting budget - and we're transparent about every penny spent.
Digital Marketing
We manage digital marketing campaigns for businesses across Sheffield and Yorkshire - SEO, PPC and social working together as a single coordinated strategy, not three separate things running in parallel.
Social Media
We manage social media for businesses across Sheffield and Yorkshire - organic content, paid campaigns and community management across LinkedIn, Facebook, Instagram and more.
AI Solutions
We build practical AI solutions for businesses across Sheffield and Yorkshire - custom chatbots, automation, content generation, analytics and system integrations that save time and drive growth.
Hosting
Managed web hosting for businesses across Sheffield and Yorkshire - Vercel, AWS, Google Cloud and Digital Ocean, with security patches, backups and updates handled for you.
Web Development
We build web applications, APIs and custom integrations for businesses across Sheffield and Yorkshire that need functionality beyond what a standard website can deliver.
Analytics & Reporting
We set up GA4, Google Data Studio and Search Console for businesses across Sheffield and Yorkshire - accurate tracking from day one and dashboards that show what's actually driving results.
Graphic Design
We offer graphic design and brand identity services for businesses across Sheffield and Yorkshire - logos, brand guidelines, digital assets and print-ready design from a team that understands how design works online.