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eCommerce Website Design Sheffield

The right platform matters

We don't default to one platform. We recommend the right one.

Getting the platform decision wrong early means a painful migration later. We ask the right questions at the start so you end up on the right platform from day one.

Most agencies build everything on the same platform regardless of what you actually need. We work predominantly with Payload CMS but can work with platforms such as WooCommerce or Shopify when required - and we recommend the right fit based on what you're selling, how many products you have, how your team manages inventory and what you want to do in the next three years.

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What separates

What separates a store that sells from one that doesn't.

Most eCommerce sites fail for one of three reasons. The site is too slow - a one-second delay in load time can reduce conversions by up to 7%. The checkout is too complicated - every additional step loses a percentage of buyers. Or the site isn't being found in the first place - no SEO, no Google Shopping, no paid search.

We build stores that address all three from the start. Performance is engineered in, not added later. The checkout flow is designed around how customers actually behave. And the SEO foundation is laid during the build so the store starts generating organic traffic from day one rather than six months after launch.

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Platforms we work with

eCommerce platforms we work with.

We work predominantly with Payload CMS and can build on WooCommerce or Shopify where that's a better fit. The recommendation always comes from understanding your business first - not from defaulting to whatever's quickest for us to build on.

WooCommerce.

The most flexible eCommerce platform available and our most common recommendation for small to medium-sized stores. Built on WordPress, it gives you full control without locking you into a monthly subscription. We build custom WooCommerce stores from scratch - no off-the-shelf themes, no shared templates.

Shopify.

The right choice for businesses that want a reliable, hosted platform without the overhead of managing a server. Shopify handles the infrastructure so you can focus on selling. We build custom Shopify themes and integrations for businesses that need more than a standard template.

Medusa.

An open-source, headless eCommerce platform for businesses that need maximum flexibility and performance. Medusa pairs with a Next.js frontend to deliver a fast, fully customisable store with no platform lock-in. The right choice for high-growth businesses or those with complex product or integration requirements.

Bespoke commerce.

For businesses with genuinely complex requirements - custom pricing logic, B2B account management, wholesale portals or deep integration with existing systems - we build bespoke eCommerce solutions from scratch. Built exactly to your specification, owned entirely by you.

Ecommerce website designers

What's included

What every Web & Roll eCommerce build includes.

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Website hosting Sheffield

Custom functionality

What we have built for eCommerce clients.

Beyond the standard features you'd expect, we have developed a range of custom functionality for online stores across Sheffield and the UK:

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Ecommerce web store designer

eCommerce SEO and marketing

Building the store is only half the job.

An eCommerce site that nobody can find won't generate sales regardless of how well it's built. Every store we build has SEO baked in from the start - proper product page structure, category page optimisation, schema markup for Google Shopping and a sitemap that gets your products indexed quickly.

For stores that want to accelerate growth, we also manage Google Shopping campaigns, paid search and SEO on an ongoing basis. Having the same team build the store and run the marketing means everything is set up to work together from day one.

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Ecommerce website success

What to expect

What a well-built eCommerce site actually delivers.

A new store won't generate sales overnight. The first few weeks after launch are about indexation, initial traffic and learning how your customers behave on the site. The return builds as SEO kicks in, as paid campaigns optimise and as you learn which products and categories are driving the most revenue.

What you can realistically expect from a properly built and marketed store over six to twelve months:

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How we build

Our eCommerce process.

Every campaign is built around what your specific site needs - but these are the areas we work across for most clients.

Planning.

We start by understanding what you need the store to do - product range, user journey, integration requirements, platform fit. You leave the planning stage with a written brief and a fixed scope.

Design.

Wireframes first, then visual design. The design is focused on user experience and conversion - how customers move from product discovery to checkout without unnecessary friction.

Development.

We build in your chosen platform, implement SEO best practice throughout and configure any custom functionality. You get a staging URL early in the build so you can review as we go.

Testing.

End-to-end testing of the purchase journey, payment gateway, stock management and any integrations before launch. You get a final review pass before anything goes live.

Launch.

Go-live, Google Search Console submission, Google Merchant Center setup where applicable, and team training on the CMS and order management.

Maintenance.

Three months of support included automatically. After that, optional retainers for hosting, updates, ongoing SEO and PPC.

OUR WORK

eCommerce projects we are proud of.

Here are a few of the online stores we have designed, built and grown for businesses across Sheffield and Yorkshire.

WHO WE WORK WITH

eCommerce for every sector.

We have built online stores for businesses across retail, home and interiors, trade supply, food and drink, health and more. Every eCommerce market has different customer behaviour and different competitive dynamics - we bring that knowledge to every store we build.

5.0 / 5 on Google
We’ve worked with Web & Roll for several years, looking after our website, SEO and online presence, and the results have made a huge difference to our business. Ian, Tom and the team understand what we’re trying to achieve, are always on hand when needed and genuinely care about helping our business grow. Our website and Google presence are now a major source of enquiries for AMPM Property Maintenance. A brilliant Sheffield company and a team we trust completely. Highly recommended. ⭐⭐⭐⭐⭐
Am Pm
We’ve worked with Web and Roll across both SEO and consultancy partnerships and have always found them incredibly knowledgeable, proactive and on the ball. They’re consistently ahead of the latest trends and developments, bringing fresh ideas and valuable insight that genuinely helps us stay one step ahead. The team are responsive, easy to work with and always happy to offer advice when needed. A great company to work alongside and a partnership we really value. Highly recommended!
MorfittSmith Estate & Letting Agent
Great work from the boys at web & roll. We’ve had our new website designed, tweaked and constantly worked on until we got exactly what we wanted. A big thanks!
Russ Lees
Albert Carroll
Had an e-commerce site that wasn’t working correctly. They offered advice and helped us move to a different platform. Thanks so much!
Ellen Carroll
Anybody looking for a website marketing company this is the only company you need to deal with. These guys Ian and Tom know what they’re doing. Very very good and knowledgeable and don’t just take your money and do nothing in return they give excellent service. I was recommended to these guys after going through a very bad experience with another company and I wish I’d found them sooner. Nothing is too much trouble and there always there when I need advice and guidance. I’d give 10 stars if I could!!⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️⭐️
Julie Darby
Max White
We are thrilled with our new website! Excellent collaboration; we had a concept for our new website, and we achieved it and more. With its excellent modern design and quick loading speed, this has advanced our company. We were able to make sure we didn't overlook anything that could significantly improve our enquiries thanks to Web and Roll.
Kathy White
Fantastic job all around! Great person to work with, everything finished to a high standard. Didn’t just complete the work we sent across but also suggested improvements throughout where he could see fit. You can’t ask for more at all
Callum H
I have worked with Ian and Tom for a number of years. They have always been very helpful, explaining everything clearly and responding quickly. Wouldn't hesitate to recommend to others. Steph
Steph Stepney
We have had a long-standing relationship with Web & Roll for several years. They have always been prompt in their response, extremely helpful, and possess great knowledge in their field. They have a clear understanding of our work, priorities, and requirements. For all our web development and online marketing needs, they have proved to be our go-to team. We firmly believe that we have found a committed partner who is always ready to support us and deliver on our online needs.
Antony Scott
A very dedicated team and very professional with great results
Bookings Door 2 Door
Ian created my website a couple of years ago now and did a great job in advising me what to put in it. Since the website went live I’ve had hundreds of enquiries. I would definitely recommend this company if you’re thinking of creating a new website.
Lee Kettlewell
Would definitely recommend thanks if you need any help regarding website problems this company is fantastic went through it on the phone much appreciated
Martin Dickinson
Highly recommend. If you are struggling with anything relating to your website. Professional, excellent communication, great attention to detail and will speak to you on the telephone.
Stella Eden
Brilliant, can’t thank them enough so easy to work with highly recommend
George Baird
Tom and Ian did a great job of designing a new website for our business and providing general advice on how to increase our online presence. In the first month we have seen a marked increase in website traffic and average session duration, and a reduction in bounce rate. We have also received significantly more job applications, new business enquiries and general enquires through our new site compared with our old one.
Kayleigh Overend
We initially used Web and Roll for an SEO campaign which was very successful in achieving our aims. Following on from this Web and Roll have also designed us a new website which we are very pleased with, and run further marketing claims over Google and Facebook. Everyone we have dealt with has been responsive, knowledgeable and professional and we have been very happy with the results.
David Stebbings
Tom and Ian have been first class helping us set up our website and advising us on ongoing SEO and Google Ad campaigns. I recommend them to everyone struggling to get a great website up and running.
Chris
We have used Web and Roll for assistance with a Google Adwords account. I was sceptical at first as I was running it myself, but they clearly know what to do better than I did and I am getting a load more enquiries coming through than I was before. Would definitely recommend
Lee Drummond
Ian and Tom helped me bring my idea alive despite me knowing zero about web design. Approachable, enthusiastic and patient, all great qualities that helped me navigate my way into the unknown world of setting up my own business. They made it seem less scary, and worked with me at my pace, and with my time zone! Come to Florida Ian and Tom first rounds on me. Professional, quality and very reasonably priced. Will absolutely recommend. 5 stars from me.
Zoe Rosai
Tom and Ian not only created my lovely web site, but they are on hand to answer all my daft questions. Thank you.
Jen Coldwell
Absolutely fantastic service buy Tom and Ian. I couldn't ask for better people to make my site for my business for me, they were both constantly In touch and giving creative ideas and advice! Would highly recommend using these again as they were very fast and the cheapest price around....cheers lads.
Gmanp
Tom is amazing! He built me a new site and used key words and marketing that has changed my sales and my ranking on google substantially! l asked Tom if he could get me on the first page of google and he has done that where no one else could before. His rates are reasonable, he is friendly and professional and I highly recommend him!
Rowena Davies

FREE AUDIT

Is your existing store performing as well as it should?

We'll review your current store and send you a free report covering technical performance, SEO, conversion rate and what we'd prioritise fixing first. No obligation, no sales call unless you ask for one.

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Common Questions

eCommerce Sheffield. FAQs.

The questions we get asked most often by businesses considering a new eCommerce website or a migration.

Useful Links

What else we do.