News
News
Migrating from Universal Analytics to GA4 — your prep checklist
Universal Analytics stops processing data on 1 July 2023. If you have not started your GA4 migration yet, now is the time. Here is the practical checklist we work through with clients.
Introduction to Google Analytics 4
Google have recently released early access to their latest update to Google Analytics. If you log in and see the below, you are able to become an early adopter of Google Analytics 4. The main difference between Google Analytics 4 and previous versions is the event-driven data model....
What BERT means for SEO — Google's biggest update in five years
BERT is the most significant update to Google search since 2015. It helps Google understand the meaning behind searches, not just the keywords. Here is what that changes — and what it does not.
Tracking templates in Google Ads
When setting up a new Google Ads campaign, we should always use a tracking template. Each part of the template pulls data into Google Analytics so we can monitor how everything is performing individually. From the ads, to the individual keywords, it’s important to collect this data so you...
Have your Google rankings changed?
Google constantly run-updates to the search engine to ensure that the results being displayed are accurate to that of what the user has searched. The latest update to the algorithm came in July 2021 and was known as the Core Algorithm update. Any subsequent changes you may have seen...
Core Web Vitals — Google's new page experience signals
Google has announced three new metrics that will become a ranking signal: Largest Contentful Paint, First Input Delay and Cumulative Layout Shift. Here is what each one measures and how to think about it.
Google Business Centre Short Names
Your Google short name is in essence very similar to your ‘page username’ on Facebook and provides an easy way to access your Google My Business profile for users. Google has recently introduced a new feature to the Google My Business Centre dashboard called ‘short name’. It allows business...
Fresh content
Maintaining your website by updating your contact data, pricing, opening times and services is vital to enable you to provide potential and current customers accurate information about what your business offers, how much you charge and when these products and services are available. It is also very
The Page Experience update is live — what changed and what to do
Google has begun rolling out the Page Experience update — making Core Web Vitals a ranking factor. The change is gentle but real. Here is what to expect and where to focus.
Keeping your business website going during lockdown
With shops shut and offices closed, your website is doing more of the heavy lifting than ever. Here are the practical changes to make right now so customers can still reach you, buy from you, or find out what you are open for.
Google Alerts
Google Alerts is a free content detection service provided by Google. The service is simple to use and can help suggest content for businesses looking for inspiration for SEO and social media campaigns. The user creates an account, then sets keywords they would like to receive related content from t
What is GDPR
To cut a long story short, GDPR (General Data Protection Regulation) is going to be introduced across the EU on 25th May 2018 to prevent people’s data being used or harvested without their permission. If your website or application uses web forms, sell’s products, or collects any kind personal infor