News
News
Core Web Vitals — Google's new page experience signals
Google has announced three new metrics that will become a ranking signal: Largest Contentful Paint, First Input Delay and Cumulative Layout Shift. Here is what each one measures and how to think about it.
Google Business Centre Short Names
Your Google short name is in essence very similar to your ‘page username’ on Facebook and provides an easy way to access your Google My Business profile for users. Google has recently introduced a new feature to the Google My Business Centre dashboard called ‘short name’. It allows business...
Fresh content
Maintaining your website by updating your contact data, pricing, opening times and services is vital to enable you to provide potential and current customers accurate information about what your business offers, how much you charge and when these products and services are available. It is also very
Is your website ready for mobile-first indexing?
Google is moving to mobile-first indexing — meaning your mobile site is the version it ranks, not your desktop. Here is what that means and what to check before the change reaches you.
Keeping your business website going during lockdown
With shops shut and offices closed, your website is doing more of the heavy lifting than ever. Here are the practical changes to make right now so customers can still reach you, buy from you, or find out what you are open for.
Google Alerts
Google Alerts is a free content detection service provided by Google. The service is simple to use and can help suggest content for businesses looking for inspiration for SEO and social media campaigns. The user creates an account, then sets keywords they would like to receive related content from t
What is GDPR
To cut a long story short, GDPR (General Data Protection Regulation) is going to be introduced across the EU on 25th May 2018 to prevent people’s data being used or harvested without their permission. If your website or application uses web forms, sell’s products, or collects any kind personal infor
What is remarketing
If you are running a pay per click campaign with us, we may have explained this to you before. If we don’t, remarketing is a form of advertising utilised by the major search engines which allows advertisers to advertise to previous visitors to their website. It works well in most...
What BERT means for SEO — Google's biggest update in five years
BERT is the most significant update to Google search since 2015. It helps Google understand the meaning behind searches, not just the keywords. Here is what that changes — and what it does not.
Tracking templates in Google Ads
When setting up a new Google Ads campaign, we should always use a tracking template. Each part of the template pulls data into Google Analytics so we can monitor how everything is performing individually. From the ads, to the individual keywords, it’s important to collect this data so you...
Local SEO basics — how to get your business found in your city
If most of your customers come from a 20-mile radius, you need a different SEO approach to a national e-commerce site. Here is a plain-English guide to ranking locally.
The call to action
When browsing the web, you will come across many forms of call to actions. These could include pop ups, incentives, offers, sign up forms & much more. On this blog page, we help you understand how they work, and best practices when implementing on your website. If in Sheffield,...