News
Your Google Ads spend went up in June and nobody told you
Since 1 June, Google paces scheduled campaigns towards the full monthly cap. If you run business-hours-only ads and have not touched your budgets since, you have been paying more for five months.
Introduction to Google Analytics 4
Google have recently released early access to their latest update to Google Analytics. If you log in and see the below, you are able to become an early adopter of Google Analytics 4. The main difference between Google Analytics 4 and previous versions is the event-driven data model....
Tracking templates in Google Ads
When setting up a new Google Ads campaign, we should always use a tracking template. Each part of the template pulls data into Google Analytics so we can monitor how everything is performing individually. From the ads, to the individual keywords, it’s important to collect this data so you...