Helpful content update


Tom Barber

Google recently announced a major update to its search algorithm, the “helpful content” update. This is an important step forward in terms of providing users with helpful and relevant content that can effectively answer their queries. By prioritising “quality over quantity” of content, Google is doing its part to help make sure webmasters are producing useful information for their viewers. With this update, webmasters must focus on producing unique and helpful content that readers can trust. Here are some tips on how companies can create more quality content to meet Google’s new standards:

  1. Understand Your Audience – It is essential to understand who you are writing for in order to produce high-quality, useful content. You need to figure out what your audience needs and wants or else the effort will be wasted.
  2. Quality Over Quantity – Quality is always more important than quantity when it comes to creating helpful content for your readers or customers. Avoid cluttering your page with unnecessary words or phrases that do not add value to the reader experience.
  3. Follow Current Trends – One way of making sure your site contains interesting and up-to-date information is by keeping an eye on current trends within your industry or niche. This way, you can provide readers with fresh, relevant information they are looking for while at the same time helping yourself rank higher in search results pages (SERPs).
  4. Relevant & Informative Content – Make sure whatever you’re including in your website adds value to the topic at hand and is actually informative and helpful for readers who are interested in learning more about it. The higher the quality of your work, the easier it will be for users to find what they need and stay engaged with your site longer.

With these tips in mind, developing helpful content shouldn't be too difficult - just remember that quality trumps over quantity!

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