Introduction to Google Analytics 4

Google have recently released early access to their latest update to Google Analytics. If you log in and see the below, you are able to become an early adopter of Google Analytics 4. What are the differences? The main difference between Google Analytics 4 and previous versions is the event-driven data model. Google Analytics collects … Continued

Tracking templates in Google Ads

The tracking template When setting up a new Google Ads campaign, we should always use a tracking template. Each part of the template pulls data into Google Analytics so we can monitor how everything is performing individually. From the ads, to the individual keywords, it’s important to collect this data so you can optimise your … Continued