Fresh Content

Posted by: Ian / 

June 26 2018 / 

Category: 

Digital marketing

Image for keeping your content fresh blog by Web & Roll Sheffield

Maintaining your website by updating your contact data, pricing, opening times and services is vital to enable you to provide potential and current customers accurate information about what your business offers, how much you charge and when these products and services are available. It is also very important for you to keep your websites design looking fresh and up to date, this can save you the job having to pay for a full website re-design every 3-5 years. One of the most important things for any business looking to promote themselves online is to ensure that you continuously update your website with fresh, unique content. There are many reasons for this, below we will highlight a few of them.

Keep customers & followers informed

By updating your website with fresh content in the form of updates, blog articles, new pages and case studies the search engines have a reason to re-visit your site and evaluate the new content you have provided. This does not mean that a search engine will necessarily deem that your website warrants a higher ranking, but by updating your site regularly you give it the opportunity to do so with the fresh content and any improvements you have made.

Consider fresh content for re-indexing

By updating your website with fresh content in the form of updates, blog articles, new pages and case studies the search engines have a reason to re-visit your site and evaluate the new content you have provided. This does not mean that a search engine will necessarily deem that your website warrants a higher ranking, but by updating your site regularly you give it the opportunity to do so with the fresh content and any improvements you have made.

More content = More keyword opportunities!

By constantly supplying the search engines with additional content you give your website the opportunity to be found for further keywords. Keywords are terms that are relevant to your business and that you would like to be found for through your SEO strategy. Take this blog article as an example, as well as providing information to our current followers and customer base, we are also providing the search engines with fresh keyword rich content that as a digital marketing agency, we would like to be found for. Like website, SEO, and digital marketing agency.

Google

Google have a massive say on whether your website, PPC, or SEO campaign is a success. Google are keen for their search engine to maintain its position as number 1. They do this through algorithms that determine the organic order of websites that appear for any given search made on their network. One of the most important factors in any Google algorithm is fresh, relevant content. By providing Google with fresh content it allows Googlebot the opportunity to learn more about what your business does, which in turn is then added to the Google index. The long and short of it is Google is thirsty for knowledge about your business and the more accurate information you can provide it, the more opportunity you allow to be noticed.

Conclusion

Keeping your website fresh and up to date can serve many purposes and is widely recognised as being one of the most important factors that help to determine how your website is perceived by the search engines.

About the author

Ian is both Google & Bing certified. With his 10 years experience in the field, he heads up the marketing department at Web & Roll. On a personal level Ian is a big football fan and loves any excuse to take a client for 18 holes of golf!