News
Migrating from Universal Analytics to GA4 — your prep checklist
Universal Analytics stops processing data on 1 July 2023. If you have not started your GA4 migration yet, now is the time. Here is the practical checklist we work through with clients.
Google Alerts
Google Alerts is a free content detection service provided by Google. The service is simple to use and can help suggest content for businesses looking for inspiration for SEO and social media campaigns. The user creates an account, then sets keywords they would like to receive related content from t
The call to action
When browsing the web, you will come across many forms of call to actions. These could include pop ups, incentives, offers, sign up forms & much more. On this blog page, we help you understand how they work, and best practices when implementing on your website. If in Sheffield,...
Keeping your business website going during lockdown
With shops shut and offices closed, your website is doing more of the heavy lifting than ever. Here are the practical changes to make right now so customers can still reach you, buy from you, or find out what you are open for.
Fresh content
Maintaining your website by updating your contact data, pricing, opening times and services is vital to enable you to provide potential and current customers accurate information about what your business offers, how much you charge and when these products and services are available. It is also very
Bounce rates – What you need to know
Like any issue, you need to understand what the problem is before you can fix it! The bounce rate is when someone enters your website, be it through the home page or an internal page and leaves without viewing any further pages on your site. This is your websites...
Google Business Centre Short Names
Your Google short name is in essence very similar to your ‘page username’ on Facebook and provides an easy way to access your Google My Business profile for users. Google has recently introduced a new feature to the Google My Business Centre dashboard called ‘short name’. It allows business...
What is remarketing
If you are running a pay per click campaign with us, we may have explained this to you before. If we don’t, remarketing is a form of advertising utilised by the major search engines which allows advertisers to advertise to previous visitors to their website. It works well in most...