We were initially contacted by Eaves and Co about running a PPC campaign via Google AdWords. The digital marketing team worked with the client to help create a keyword list and used their Google Partner training to build and report upon the results via our Google Data Studio suite. The campaign was a success, however it quickly became apparent that the conversion rate from the campaign could be improved upon. We recommended that the old dated website Eaves and Co were currently running be updated with a new design that would help to increase the conversion rate from the Google Ads.
Upon agreement the design team worked with the customer to establish some new branding, before passing the project to the copywriters who created some fresh text and image content. The web designers then took over and designed a clean looking website that showcased the clients services and helped to portray them through the new website. Finally the digital marketing team adjusted the PPC element and coupled it with a Facebook Ads campaign to ensure that the website re-launch was a success.
The end result is that the new website not only acts as a great point of reference for existing customers, but supported by the digital marketing element it is now a fantastic medium for generating new enquiries.