News
Cited or invisible: getting your trade business into Google's AI Overviews
78% of UK local trades are invisible in Google's AI Overviews. Here is what plumbers, electricians, builders and other local services can do to get cited.
AI Overviews and the new shape of SEO
AI Overviews have replaced SGE in Google search and are appearing on more queries than ever. The signals that earn citation in the Overview are starting to come into focus. Here is what we are seeing.
Have your Google rankings changed?
Google constantly run-updates to the search engine to ensure that the results being displayed are accurate to that of what the user has searched. The latest update to the algorithm came in July 2021 and was known as the Core Algorithm update. Any subsequent changes you may have seen...
What BERT means for SEO — Google's biggest update in five years
BERT is the most significant update to Google search since 2015. It helps Google understand the meaning behind searches, not just the keywords. Here is what that changes — and what it does not.
The May 2026 Google Core Update: what Yorkshire businesses lost (and how to win it back)
Google's May 2026 core update finishes rolling out on or around 4 June. If your Sheffield or Yorkshire business has lost traffic this week, here is what changed and how to recover.
SGE — Google's AI comes to search results
Google's Search Generative Experience is now in open testing. It puts an AI-written summary at the top of many results pages. Here is what that means for SEO, traffic, and how you should think about content.
The Page Experience update is live — what changed and what to do
Google has begun rolling out the Page Experience update — making Core Web Vitals a ranking factor. The change is gentle but real. Here is what to expect and where to focus.
Local SEO basics — how to get your business found in your city
If most of your customers come from a 20-mile radius, you need a different SEO approach to a national e-commerce site. Here is a plain-English guide to ranking locally.
Building authority signals for the AI search era
The same authority signals that helped you rank in classic SEO now also drive citation in AI search. But the bar is higher. Here is what is genuinely working in 2025 — and what is not.
Helpful content update
Google recently announced a major update to its search algorithm, the “helpful content” update. This is an important step forward in terms of providing users with helpful and relevant content that can effectively answer their queries. By prioritising “quality over quantity” of content, Google is doi
Core Web Vitals — Google's new page experience signals
Google has announced three new metrics that will become a ranking signal: Largest Contentful Paint, First Input Delay and Cumulative Layout Shift. Here is what each one measures and how to think about it.
Is your website ready for mobile-first indexing?
Google is moving to mobile-first indexing — meaning your mobile site is the version it ranks, not your desktop. Here is what that means and what to check before the change reaches you.